Toys"R"Us Has Been Bitten, Transforming Into THE Twilight Saga Destination
Toys"R"Us Offers In-Store and Online Dedicated Boutiques, Exclusive Products and a Star-Studded Event
November 04, 2009 // Franchising.com // WAYNE, NJ – As moviegoers prepare for the highly anticipated November 20 release of Summit Entertainment's The Twilight Saga: New Moon, today Toys"R"Us announced that its stores will serve as go-to destinations for devoted fans and curious newcomers to find the latest Twilight Saga-inspired products. Passionate, riveting, and full of surprising twists and turns, this ongoing vampire love story, well on its way to literary immortality and another box office sensation, has translated into highly coveted merchandise. Everything from t-shirts emblazoned with images of Edward and Bella to movie posters can be found in dedicated boutiques in Toys"R"Us stores nationwide and online at Toysrus.com/NewMoon.
"At Toys"R"Us, we're committed to providing kids – and kids at heart – with the products they crave most. In anticipation of the upcoming theatrical debut of The Twilight Saga: New Moon, we're offering customers a wide assortment of Twilight Saga merchandise in special, dedicated shops," said Karen Dodge, Chief Merchandising Officer, Toys"R"Us, U.S. "We are proud to bring one of the defining properties of the year to our stores with terrific products, including many items that can only be found at Toys"R"Us, and we expect reactions to be 'other-worldly.'"
Toysrus.com Counts Down the Moons and Minutes to The Twilight Saga: New Moon's Nationwide Debut
People across the country – and around the world – are counting down to 12:01am on November 20 when The Twilight Saga: New Moon debuts in movie theaters nationwide. They no longer need to mark their calendars; instead, Toysrus.com/NewMoon can serve as their countdown destination. For those eager to purchase movie-inspired merchandise, The Twilight Saga virtual store is open at Toysrus.com/NewMoon, providing exciting features, such as downloadable wallpaper options and a Toys"R"Us-exclusive cut of The Twilight Saga: New Moon trailer.
Additionally, from November 5 through November 25, participants have the unbelievable chance to win a one-of-a-kind Grand Prize from the production of The Twilight Saga: New Moon or one of several exciting prizes – some of which are signed by talent from the film – by entering the "Toys"R"Us Ultimate New Moon Sweepstakes" online at Toysrus.com/NewMoonSweeps. Only one entry per person is permitted for the duration of the sweepstakes. Winners will receive one of seven prizes, including the Grand Prize of two robes worn during a Volturi scene from The Twilight Saga: New Moon, a The Twilight Saga: New Moon poster signed by talent from the film, a copy of The Twilight Saga: New Moon movie script signed by talent from the film, a Barbie Collector® – Twilight Edward Doll by Mattel, a Barbie Collector® – Twilight Bella Doll by Mattel, a Twilight Collector Edward Cullen Doll by Tonner Doll Company, and a Twilight Collector Bella Swan Doll by Tonner Doll Company.
Toys"R"Us Times Square Transforms Into All Things Twilight
Attention Twi-Lovers! On Thursday, November 19, just one day before the release of The Twilight Saga: New Moon, Toys"R"Us Times Square will transform into the ultimate destination for all things Twilight. Guests will have the opportunity to take their photo against a backdrop featuring characters from the movie and participate in a trivia quiz for a chance to show off their knowledge of The Twilight Saga. The flagship store's Twilight Saga boutique will feature a special selection of apparel from Hot Topic in addition to the wide assortment of movie-inspired merchandise available in Toys"R"Us stores nationwide. The feature shop will also display real props and scenery from The Twilight Saga: New Moon set, including the distinguished thrones from the Volturi Lair and Bella and Jacob's motorcycles!
Beginning Saturday, November 7 at 7am, the first 500 guests who purchase $50 worth of Twilight Saga products at Toys"R"Us Times Square will receive a ticket to a VIP autograph signing, scheduled to feature Nikki Reed (Rosalie) and Kellan Lutz (Emmett). Only 500 tickets will be available, on a first come, first served basis, to attend the VIP autograph signing at 4pm on Thursday, November 19 at Toys"R"Us Times Square! Limit one ticket per person and one autograph per cast member at the signing. Additional rules apply.*
Additionally, beginning Saturday, November 14, the first 325 guests who purchase $65 worth of Twilight Saga products at Toys"R"Us Times Square will receive one ticket valid for entry for two people to attend an exclusive advance screening of The Twilight Saga: New Moon on November 19. Tickets for this unique opportunity are available only to the first 325 guests on a first come, first served basis. Additional rules apply.*
Twilight Products as Enticing as Edward Cullen's Amber Eyes
Twilight-inspired action figures, games, books, gift packs and accessories – even a special re-release of the Twilight DVD – are now available at Toys"R"Us stores nationwide, located in eye-catching boutiques, featuring graphics and scenes from New Moon.
Following is a sampling of Twilight Saga products available at Toys"R"Us stores and online:
New Moon Lifestyle [Edward] Gift Set from NECA® – Available Exclusively at Toys"R"Us
Show support for Team Edward with the New Moon lifestyle pack, which comes in a conveniently translucent carry case, allowing fans to show off the included decorative throw pillow featuring a photo of Edward with a quote from the film, a matching fleece throw, and a cool cotton canvas tote featuring the Cullen Crest and New Moon movie logo.
New Moon Figure 2-Packs from NECA® – Available Exclusively at Toys"R"Us
Collectors and Twilighters alike will find it difficult to choose between the Edward and Alice Cullen Set or Bella and Jacob Wolf Pack of figures. Both special-edition 2-packs contain highly detailed and photo-realistic sculptures of the characters, which are fully poseable and stand 7-inches tall. Exclusive 5" x 8" posters are also included with each 2-pack.
The Twilight Saga Book Collection
The literary series that started it all can be found at Toys"R"Us, allowing fans to enjoy the supernatural magic of The Twilight Saga while awaiting the big screen debut on November 20. All four original books are available, as well as new versions of Twilight and New Moon that come with updated covers featuring stars of the film and exclusive posters. Twi-Lovers will also find a variety of books dedicated to actors Robert Pattinson, Kristen Stewart and Taylor Lautner.
Twilight DVD Single with Movie Cash and Blu-Ray Edition
Devout fans can relive the excitement of the saga's first installment with the re-release of Twilight on DVD and Blu-Ray. By purchasing the Twilight DVD single, those eager to see newest theatrical addition to The Twilight Saga will receive up to $7.50 in movie cash to use toward the purchase of The Twilight Saga: New Moon tickets, accepted at participating theaters nationwide.
* Toys"R"Us Times Square EVENT RULES:
Guests must bring their qualifying receipts to Personal Shopping on Level Three of Toys"R"Us Times Square to receive their ticket the day the required purchase is made; tickets cannot be applied to prior purchases and are not transferable. Also, guests must be present in Toys"R"Us Times Square to purchase the merchandise and receive a ticket. No orders will be accepted by phone. The Twilight Saga: New Moon is rated PG-13, therefore, children under the age of 13 will not be admitted to the movie screening without adult supervision.
Images of select Twilight Saga products available at Toys"R"Us, as well as images of the Toys"R"Us Times Square Twilight Saga feature shop, can be downloaded by clicking here.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.