November 06, 2009 // Franchising.com // SAN FRANCISCO – This holiday seasonGap is bringing the new babyGap and GapKids Holiday collection designed by Stella McCartney to Los Angeles's fashion-savvy kids with a pop-up store on the famed Robertson Boulevard. The exclusive Stella McCartney for GapKids Pop-Up Store opens its doors today through Saturday, Nov. 28.
"We love Stella McCartney's style and brand, as a mother, she understands what children want to wear," said Pam Wallack, president of babyGap, GapKids, and GapMaternity. " Mixing Stell's unique style with the playfulness and versatility of babyGap and GapKids signature designs resulted in an exceptionally fun collection for the holiday season. We couldn't think of a better place to host the only stand-alone shop for the collection than in L.A. where style makers and trendsetters make their mark as a very young age."
Opening today, the Stella McCartney for GapKids Pop-Up Store, situated across from renowned The Ivy, will feature the new Stella McCartney for GapKids collection, designed for girls and boys from newborns and on up to 12-year-olds. The collection features Stella McCartney's signature touches, including a soft color palette, familiar silhouettes and her unique mix of unexpected pieces. The result – looks that stay true to Stella's unique vision, reinterpreted with GapKids' playful, child-like charm, keeping fun and practicality at the forefront of the design intent.
For girls, key pieces include an intarsia leopard print sweater dress, velvet blazer, tulle tutu and cashmere hoodie that are sure to delight little girls the world over. The boy's collection is fun and functional, featuring a mix of monster and superhero graphics and classic pieces like a navy wool peacoat and quilted chambray jacket. For the littlest ones, the collection features organic cotton and cashmere/silk mix styles in simple, indispensible shapes for babyGap.
The unique collection officially launched earlier this week in select GapKids and babyGap stores nationwide, online at Gap.com and at Gap's 5th Avenue concept store in New York City.
The launch was celebrated with a kid-friendly event, complete with face painting, balloon animals and more, hosted by Liv Tyler at the Pop-Up store.
Details about the Stella McCartney for GapKids Pop-Up Store:
WHEN: Thursday, November 5, 2009 – Saturday, November 28, 2009
Monday – Saturday: 10:30 a.m. – 7:00 p.m. and Sunday 11:00 a.m. – 6:00 p.m.
WHERE: 108 N Robertson Blvd. Los Angeles, CA 90048
Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand's luxury women's ready-to-wear, shoes, bags, fragrances, eyewear, accessories, CARE skin care range and performance range with Adidas is available through 16 flagship stores including London, NY, Los Angeles, Shanghai, Tokyo, Beijing, Hong Kong and Paris as well around 600 wholesale accounts in key cities worldwide.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East.