November 09, 2009 // Franchising.com // PARSIPPANY — A new logo, Web site and cross-sell reservations functionality have been launched to celebrate the integration of the extended-stay Hawthorn Suites by Wyndham® brand into the Wyndham Hotels and Resorts® family.
The brand's new red and orange logo, featuring a design derived from the Wyndham crown, appears prominently at the top of the brand's new Web site, www.hawthorn.com.
In addition, cross-sell functionality was introduced among Hawthorn Suites by Wyndham, Wingate by Wyndham® and Wyndham Hotels and Resorts on their Web sites, within their telephone reservations centers and on the Global Distribution Systems used by travel agents.
The affiliation, designed to reach a broader consumer base and leverage marketing, sales and training, creates a combined Wyndham® brand that encompasses nearly 350 hotels based on quarterly system statistics as of Sept. 30, 2009.
"Now, when consumers search for a hotel on the Wyndham Hotels and Resorts, Wingate by Wyndham and Hawthorn Suites by Wyndham Web sites, they will be offered all three brands as appropriate," said Jeff Wagoner, Wyndham Hotels and Resorts president. "This will increase exposure and booking opportunities for all brands and help us deliver better service by providing alternate Wyndham brand family options when the requested brand is not available."
Agents who staff the three brands' reservations desks now can suggest alternative Wyndham family brands when the requested brand is not available. Travel agents will be offered similar options when they search their GDS for any of the three Wyndham brands in a specific location.
"We are excited about the Hawthorn Suites by Wyndham affiliation with the Wyndham family of brands and look forward to experiencing positive returns in bookings and increasing brand awareness through our cross-selling capabilities," said Bill Hall, Hawthorn Suites by Wyndham brand senior vice president.
Wyndham Rewards® members who stay with Hawthorn Suites by Wyndham, Wingate by Wyndham and Wyndham Hotels and Resorts hotels earn points that can be redeemed for free hotel stays, airline tickets, name-brand merchandise and dining and shopping gift cards, among other options. In lieu of points, members may elect to earn airline or rail miles with a variety of partners.
The Hawthorn Suites by Wyndham brand, a member of the Wyndham Hotel Group family of lodging brands, is a chain of extended-stay hotels located throughout the world, featuring studio and one-bedroom suites with fully equipped kitchens and wet bars. Standard amenities include complimentary high-speed wired and wireless Internet access, expanded cable television, hot breakfast buffet, daily newspaper and Wednesday evening social hour.
Select properties allow pets and offer meeting and fitness facilities, swimming pools, guest laundry, convenience store items, valet and grocery services.
Wyndham Hotels and Resorts, LLC and its affiliates, subsidiaries of Wyndham Worldwide Corporation (NYSE: WYN), offer upscale hotel and resort accommodations throughout the United States, Europe, Canada, Mexico, China and the Caribbean. All hotels are either franchised or managed by Wyndham Hotels and Resorts, LLC or an affiliate.