November 23, 2009 // Franchising.com // ATLANTA - During the 31 days that lead up to the new year 2010, IHG (InterContinental Hotels Group) will "tweet away" nearly one million Priority Club® points redeemable for hotel nights, retail gift cards, electronics and more during the hotel group's December Tweet Away promotion. IHG invites consumers to follow their hotel deals Twitter account at www.twitter.com/ihg_deals for a chance to be among the interactive campaign prize winners, including a seven-night stay at any IHG hotel in the world.
Launching Dec. 1 and up to the very last minute of 2009, IHG will tweet from its Twitter account @IHG_Deals at least once a day. Each tweet will include: a trivia question that asks followers to reply with a correct answer, a re-tweet request or a hotel deal of the day from an InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, Staybridge Suites or Candlewood Suites property.
"We know consumers have a choice in lodging and we want them to choose IHG not just the first time they travel, but every time" said Del Ross, vice president, U.S. Sales & Marketing, IHG. "Hotel deals and value-added packages are paramount in this economy and now is the time for travellers to take advantage of these incredible offers. By following IHG_Deals on Twitter, they can be among the first to hear about them in a fun and engaging way."
How to be a part of the campaign:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, nearly 4,400 hotels and over 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 47 million members worldwide.
IHG has 1,500 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.