CKE Restaurants Teams with vitaminwater to Expand Beverage Options

CKE Restaurants Teams with vitaminwater to Expand Beverage Options

Carl's Jr. Now Offering vitaminwater

CARPINTERIA, Calif.--(BUSINESS WIRE)-- CKE Restaurants, Inc. (NYSE:CKR) today announced it is offering vitaminwater® at all of its 1,212 Carl's Jr.® locations. Carl's Jr. will feature three flavors of the great-tasting, nutrient-enhanced water: vitaminwater xxx, vitaminwater revive and vitaminwater essential. Each vitaminwater variety provides a range of functional benefits to address whatever life throws at you.

CKE Restaurants has a long-standing partnership with The Coca-Cola Company (NYSE:KO), which owns vitaminwater. Coca-Cola products have been served in Carl's Jr. since 1981. vitaminwater will be available at most Carl's Jr. restaurants in 16 oz. bottles priced at $1.69. Prices may vary slightly at other locations.

"Carl's Jr. has long been known for our innovative menu offerings," said Brad Haley, executive vice president of marketing for Carl's Jr. "Once again we are leading the industry by offering our guests a great tasting vitaminwater to go along with their favorite big, delicious burger. As the saying goes, vitaminwater puts more go in 'to go.'"

Both Carl's Jr. and vitaminwater are featured in a humorous digital video celebrating the new relationship on their respective Facebook pages, and The video, a spoof of oldies music compilation CDs usually advertised on television, features Carl's Jr. mascot Happy Star and a bottle of vitaminwater enjoying their new "relationship" while listening to love songs such as "Truly, Madly, Beefy" and "Drink Me Up."

CKE Restaurants, Inc.

Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is publicly traded on the New York Stock Exchange under the symbol "CKR." As of the end of its fiscal 2010 second quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,140 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,212 Carl's Jr. restaurants and 1,915 Hardee's® restaurants.

Source: CKE Restaurants, Inc.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Dogtopia® is your one-stop shop for award-winning dog daycare, boarding and spa services.
Chronic Tacos
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants...
Poke Burri
Poke Burri is a Georgia-based restaurant company that provides a healthy and delicious dining experience focused around the popular dish, known as...
All American Steakhouse and Sports Theater
The All American concept is not only what the consumer is looking for, it’s what they are craving—great quality food with signature steaks in a...
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.