December 01, 2009 // Franchising.com // Charlotte, N.C. – Bojangles' Restaurants, Inc., known best for its made-from-scratch "Famous Chicken 'n Biscuits," has hired Joeshun Hunter as Franchise Marketing Manager. In this role, Hunter is responsible for assisting Bojangles' franchisees and the brand's collection of nearly 300 franchised restaurants with local marketing initiatives. Additionally, she will manage local advertising cooperatives.
"With Joeshun we are getting a veteran marketing professional who has a proven track record in the restaurant industry. She has worked for several leading quick serve restaurant (QSR) franchises and is someone who we can count on to provide great support for our franchisees," said Randy Poindexter, Senior Vice President of Marketing for Bojangles' Restaurants, Inc. "She brings a new level of local restaurant marketing expertise to the company."
Prior to joining Bojangles', Hunter spent more than 12 years working for three QSR companies in a variety of marketing functions. Her specialization resides in developing local store marketing initiatives, co-op management, media planning and negotiations, and social media networking. Most recently, Hunter served as Senior Field Marketing Manager with Atlanta-based Moe's Southwest Grill, handling all national and regional field marketing functions for Moe's franchise system during the past three years. She has also held marketing positions with Donatos and Church's Chicken.
"I am excited to join the Bojangles' family and to help franchisees maintain and build upon their strong market positions," said Hunter. "It is an exciting time to join the team and I look forward to helping grow the company."
Hunter earned her Bachelor of Arts degree from the University of North Carolina at Greensboro with concentrations in public relations and marketing.
Founded in 1977 in Charlotte, N.C, Bojangles' Restaurants, Inc. serves only the highest quality and most flavorful food to its loyal customers. Bojangles' kitchens prepare all their proprietary menu items from scratch with its own special blend of seasonings giving the food its unique Bojangles' flavor. The breakfast menu offers biscuit sandwiches such as Cajun fillets, seasoned sausage, steak, country ham, and eggs and cheese. With a core menu featuring breakfast served all day, Bojangles' seasoned chicken, fresh made-from-scratch buttermilk biscuits and fixins' such as dirty rice, Cajun pintos, seasoned fries, and legendary iced tea steeped the old-fashioned way, Bojangles' has cornered the market on flavor. First franchised in 1978, Bojangles' boasts more than 450 total locations in 10 states. Bojangles' has 297 franchised and more than 161 company operated locations. By the end of 2009, Bojangles' will have more than 470 locations open