Elevation Burger Opening In New York City
Organic, Grass Fed Burger Chain to Open in Union Square
December 11, 2009 // Franchising.com // Arlington, VA – Elevation Burger franchisees, Fabian Rosario and John Harris, signed a lease at 103 W. 14th Street in the Union Square area of Manhattan to open their first Elevation Burger restaurant by May, 2010. The 1,900 square foot restaurant will seat 50-60 guests inside plus an outdoor cafe. "Union Square was at the top of our wish list for trade areas to launch Elevation Burger in NYC. 35 million people a year pass through the train station and Union Squares "Greenmarket" is New York City's largest and most famous farmers market which tells us the fine people of this neighborhood care about the food they are eating. Elevation Burger's organic, free range, grass fed beef and French fries cooked in olive oil, will fit in nicely with the community and we are going to do everything possible to be a great neighbor", Fabian Rosario, Elevation Burger franchisee.
"Union Square is the 'Main and Main' of NYC for locals and lucky visitors. Our new Elevation Burger will be on the very busy, 4-lane 14th Street next to the 7-Eleven's new flagship location for NYC, across the street from a busy subway station and nearby Whole Foods, YMCA, Urban Outfitters, and several other strong retail uses", Hans Hess, CEO, Elevation Burger. Greg Covey of Robert K. Futterman & Associates represented Fabian and John in this transaction.
More about Elevation Burger:
Elevation Burger is a rapidly growing, fast casual concept serving 100% USDA-certified organic, 100% grass-fed, 100% free-range beef burgers freshly ground on premises and fresh-cut French fries cooked in heart-healthy 100% olive oil. Founded by entrepreneurs Hans and April Hess in 2002, the chain prides itself on an "elevated" experience and an organic/fresh approach that puts people and product ahead of profit. The first location opened in 2005, offering Northern Virginia a heart-friendly menu bursting flavor. Hans and April's belief that "Ingredients Matter" has brought the restaurant rapid success and popularity. Driven by their passion for delicious food that's organic, sustainable and fresh, Elevation Burger began franchising in 2008. Restaurants are 1,800-2,500 square feet and seat 50 to 150 guests with outdoor seating.