Finding the Right Movie Is Now Easier Than Ever With BLOCKBUSTER(R) Direct Access

Blockbuster to Mail Out-of-Stock, Hard-to-Find Movies to Store Customers Service Gives BLOCKBUSTER Store Customers Access to More than 95,000 Titles

DALLAS // PRNewswire-FirstCall // -- Can't find the movie you wanted to rent at your local BLOCKBUSTER store because it's already checked out or it's a hard-to-find title? Don't worry, participating BLOCKBUSTER stores can now access Blockbuster's extensive online inventory and have the movie mailed directly to your house.

Blockbuster Inc. (NYSE: BBI) (NYSE: BBI.B), a global leader in entertainment, today launched BLOCKBUSTER Direct Access, a new service that gives store customers access to the more than 95,000 titles carried in Blockbuster's distribution centers.

"The idea is to provide all of our customers easy access to all the movies and television shows they crave," said Keith Morrow, senior vice president and chief information officer at Blockbuster. "With BLOCKBUSTER Direct Access, we're no longer confined to the square footage of our stores, which typically carry between 3,000 to 5,000 titles. Now store customers have access to our entire DVD and Blu-ray library of more than 95,000 titles. So our customers can leave the store satisfied, knowing that if they can't find what they want in store, they can find it in their mailbox."

With BLOCKBUSTER Direct Access, staff at participating BLOCKBUSTER stores can search available inventory at nearby distribution centers and arrange for a title that is out of stock or not carried in the store to be mailed directly to the customer, usually within three postal days. Customers do not have to be a BLOCKBUSTER Online subscriber to use the service. Returning the rental is easy. Customers can either mail it back in the provided postage-paid envelope or return it to a participating store. Customers also have the added benefit of exchanging the movie at their local participating BLOCKBUSTER store for a $1.99 discounted movie rental or $4.99 discounted game rental.

All BLOCKBUSTER Direct Access rentals -- DVD and Blu-ray -- are $3.99 with no extra shipping charges and have a 7-day rental term, which begins on the day following the estimated arrival date printed on the store receipt. Return dates are also noted on customers' store receipts. E-mail order confirmations, shipment notifications and overdue rental reminders are also sent to customers taking advantage of the service.

Another new convenience now available from Blockbuster enables customers to see if the movie they want is in stock in at their local participating BLOCKBUSTER store before they make the trip. To do so, customers simply go to blockbuster.com, look up the title of the movie, and click on the "Check For In-Store Rental" link under the Rent DVD In-Store option to get up-to-the minute availability.

About Blockbuster

Blockbuster Inc. is a leading global provider of rental and retail movie and game entertainment. The Company provides its customers with convenient access to media entertainment anywhere and any way they want it - whether in-store, by-mail, through vending and kiosks or digital download. With a highly recognized brand name and a library of over 125,000 movie and game titles, Blockbuster leverages its multi-channel presence to further build upon its leadership position in the media entertainment industry and to best serve the two million daily global customers and over 50 million annual global customers.

SOURCE: Blockbuster Inc.

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