LAKE FOREST, Calif. // PRNewswire // -- Johnny Rockets, home of the Original Hamburger, has partnered with Royal Caribbean International for a "Cruise In and Win!" promotion that will grant five Grand Prize winners a seven-night cruise for two. The promotion leverages the strength of the two brands and is designed to increase Johnny Rockets' awareness, drive restaurant traffic and solicit new guests to enjoy a favorite all-American restaurant.
The "Cruise In and Win!" promotion features sealed "guaranteed win" bounceback coupons, which will be distributed with guests' checks and dispersed outside of restaurants during events. Each bounceback also offers customers the chance to win $50 and $25 Johnny Rockets Gift Cards, free hamburgers, shakes, appetizers and 20 percent off coupons. Guests can return to open and redeem their bounceback coupons between Dec. 26 and April 4, 2010.
Johnny Rockets and Royal Caribbean have a longstanding partnership. Most recently, guests aboard the world's largest cruise ship, Royal Caribbean's new Oasis of the Seas, can now take in Classic Americana with Johnny Rockets hamburgers, shakes and timeless good times.
"Johnny Rockets has enjoyed an ongoing relationship with Royal Caribbean for nearly a decade, and we are excited to collaborate with them again for what we're sure will be another mutually beneficial promotion," said Johnny Rockets Communications Director Cozette Phifer. "We are very proud to now have 10 Johnny Rockets restaurants aboard Royal Caribbean's amazing cruise ships...and we really appreciate the letters and videos we receive telling us how the Johnny Rockets experience adds an extra layer of fun to people's cruise vacations."
Johnny Rockets continues to expand its market reach internationally and now boasts 280 franchised restaurants globally. The chain is actively seeking Franchise Partners in several key markets.
Since 1986, Johnny Rockets has offered the food, fun and friendliness that remind guests of timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. It's the place to go for fast, friendly service, flavorful food, uplifting music and relaxed, casual fun. Headquartered in Lake Forest, Calif., Johnny Rockets has 280 corporate and franchise-owned restaurants in 29 states and 11 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets.
Royal Caribbean International is a global cruise brand with 21 ships currently in service and one under construction. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand.
SOURCE Johnny Rockets