December 21, 2009 // Franchising.com // Great Clips, Inc., the world's leading salon franchise, released the second tier of its National Media Strategy, which includes its college football bowl television schedule advertising the salon business.
"Our first 15-second TV commercial airs December 29 in the Champs Sports Bowl and the schedule concludes with two spots running in the National Championship game on January 7," said Rob Goggins, vice president of franchise development for Great Clips. "This visibility will strengthen our position as North America's largest single-brand hair salon franchise."
The image commercial will feature the voice of NASCAR favorite and Great Clips Racing team member Kasey Kahne announcing the Ultimate Man-Cave Makeover promotion. The lucky winner will receive a man-cave makeover worth $8,000 in creature comforts such as a big-screen TV, a recliner, lighting, carpeting, and other 21st century amenities.
"In addition to the National Championship, commercials will air in all four of the Bowl Championship Series games and in 10 other prestigious bowls," added Goggins. "We project that the schedule will generate more than 110 million household impressions."
AllBusiness.com, a wholly owned subsidiary of Dun & Bradstreet, recently announced its 2010 Franchise AllStar 300 listing and for the second year in a row Great Clips ranked as the top hair salon business franchise opportunity.
"Our TV schedule and top rankings are good news for prospective franchise owners," said Goggins. "Typically franchisees invest in Great Clips in order to transition out of corporate America. The business model allows individuals to keep their day jobs while building their salon businesses on the side. Successful franchisees usually come from the middle- and upper-level executive ranks of industry. They possess strong management, leadership, communications and people skills. And, they don't cut hair. They are CEOs of their Great Clips, managing people and expanding their businesses."
Great Clips is North America's largest hair-care brand with nearly 2,800 salons conveniently located in high-visibility strip malls in almost 140 markets. Great Clips consistently ranks among Entrepreneur magazine's Franchise 500Ò. Entrepreneur also ranks Great Clips as one of its "Fastest Growing" and one of "America's Top Global Franchises" for 2009. Franchise Times magazine ranked Great Clips 90th in system-wide sales in its annual Top 200 listing of worldwide franchise chains.