BLOCKBUSTER(R) Announces Exclusive Rental of Paramount Digital Entertainment's 'Circle of Eight'

Full-Length Film Version with Never-Before-Seen Footage Now Available Through Digital Download, By-Mail and In-Store

DALLAS // PRNewswire-FirstCall // -- Blockbuster Inc. (NYSE: BBI) (NYSE: BBI) (NYSE: B), a global leader in entertainment, today announced that Paramount Digital Entertainment's episodic Web phenomenon Circle of Eight is available for rent as a full-length film exclusively from BLOCKBUSTER® in-store, online and via download until Jan. 21, 2010.

Originally a 10-episode thriller featured on MySpace™, the full-length film version of Circle of Eight contains never-seen unrated footage and an alternate ending, which was previously only available through an interactive game on MySpace, and a new Behind the Scenes bonus feature explaining the plot of Circle of Eight. In addition, the rental will include other bonus features including "On Haunted," a segment explaining the real life mystery surrounding the film's location, and "A Day in the Life of a PA," which highlights a day in a new production assistant's life as he learns the ropes on the set.

"This exclusive rental of Circle of Eight from BLOCKBUSTER is the first time anyone can see the full-length movie with no interruptions or wait time. It's the perfect way for entertainment enthusiasts to see this online phenomenon," said Keith Leopard, director of content acquisitions at Blockbuster. "Offering this exclusive rental through our stores, through the mail and through digital download continues to demonstrate how BLOCKBUSTER is committed to giving customers access to the entertainment they want."

Paramount's first episodic Web-based movie, Circle of Eight, received more than four million views and has more than 100,000 fans on MySpace. MySpace and Paramount released 10 episodes over seven weeks and built a strong following through the mystery behind the desolate Dante hotel.

"Circle of Eight's large fan base and new viewers will both be excited by Blockbuster's offering of the full length film version because it gives them new content that increases the depth of story and extends it through the previously secret ending," said Keith Quinn, senior vice president of creative development & production for Paramount Digital Entertainment. "We created an entirely new cut of the film customized to the viewing experience that Blockbuster's customers want, because we embrace the idea that people enjoy entertainment in different ways on various distribution platforms."

About Blockbuster

Blockbuster Inc. (NYSE: BBI) (NYSE: BBI) (NYSE: B) is a leading global provider of rental and retail movie and game entertainment. The Company provides its customers with convenient access to media entertainment anywhere and any way they want it - whether in-store, by-mail, through vending and kiosks or digital download. With a highly recognized brand name and a library of more than 125,000 movie and game titles, Blockbuster leverages its multi-channel presence to further build upon its leadership position in the media entertainment industry and to best serve the two million daily global customers and more than 50 million annual global customers.

About Paramount Digital Entertainment

Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies. Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA) (NYSE: VIA) (NYSE: B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Worldwide Television Distribution.

SOURCE: Blockbuster Inc.



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