BLOCKBUSTER(R) App for iPhone(TM) and iPod touch(R) Now Available from App StoreSM

BLOCKBUSTER(R) App for iPhone(TM) and iPod touch(R) Now Available from App StoreSM

Free App Enables Users to Search Blockbuster Entertainment Catalog, Check Real-Time Store Availability, Manage Online Rental Queues and More

DALLAS // PRNewswire // — Blockbuster Inc. (NYSE: BBI, BBI.B), a global leader in entertainment, today announced the availability of its BLOCKBUSTER App on the App Store. The free app was created in response to customer requests for easy access to Blockbuster services on their iPhone and iPod touch.

"Downloading this app is like putting BLOCKBUSTER in your pocket," said Kevin Lewis, senior vice president of digital entertainment at Blockbuster. "It's just one more way we're working to expand our connection with our customers and their access to the entertainment they want most. We spent a lot of time listening to the kind of features our customers wanted in an app for the iPhone and iPod touch, and we're excited by the functionality in this first release."

The app enables customers to:

  • Browse Blockbuster's entertainment catalog — browse Blockbuster's complete catalog of movies and television shows.
  • Check real-time store inventory — access up-to-the-minute inventory data to see if the movie they want to rent is currently in-stock at their local participating BLOCKBUSTER® store.
  • Build and manage an online rental queue — create or manage an online queue of movies they want to rent, adding, deleting or reordering titles directly from their iPhone or iPod touch.
  • Locate their nearest BLOCKBUSTER store — find the nearest store based on a customer's current location or from another provided address.

Blockbuster is exploring other functions to enhance the app in the future, including search and inventory check for games, in-store movie reservations, movie downloads and other customer-requested and convenience-based features.

About Blockbuster

Blockbuster Inc. is a leading global provider of rental and retail movie and game entertainment. The Company provides its customers with convenient access to media entertainment anywhere and any way they want it – whether in-store, by-mail, through vending and kiosks or digital download. With a highly recognized brand name and a library of over 125,000 movie and game titles, Blockbuster leverages its multi-channel presence to further build upon its leadership position in the media entertainment industry and to best serve the two million daily global customers and over 50 million annual global customers.



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