Home of the Original Hamburger Ices Competition With New Oreo(R) Peppermint Shake

Home of the Original Hamburger Ices Competition With New Oreo(R) Peppermint Shake

Johnny Rockets, Kraft Foodservice Partner Again to Create New Twist on Classic Shake

LAKE FOREST, Calif., Dec. 21 // PRNewswire // -- International restaurant chain Johnny Rockets, known worldwide for its authentic, hand-dipped shakes, announces the launch of its newest frozen treat, the Oreo® Peppermint Shake, available through 2010.

This is the second time Johnny Rockets has partnered with Kraft Foodservice to create an innovative take on the original shake, with the first collaboration producing the Johnny Rockets Cherry KOOL-AID Shake.

"We are excited to have the opportunity to join forces with Johnny Rockets once again to offer customers a new, festive shake for the holiday season," said Nate Hedtke of Kraft Foodservice. "The partnering of two classic American brands is a recipe that we hope we will continue to use."

Staying true to the Johnny Rockets pledge of the all-American shake, the Oreo® Peppermint Shake is hand-blended with a combination of real Oreo® cookie pieces, DaVinci Peppermint Paddy Syrup and premium vanilla ice cream.

"This treat is a twist on our traditional Oreo® Cookies & Cream shake that we know our guests are sure to enjoy," said Lee Sanders, CEO of Johnny Rockets. "Whenever we partner with Kraft, it's a homerun for our customers and our business."

About Johnny Rockets

Since 1986, Johnny Rockets has offered the food, fun and friendliness that remind guests of timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. It's the place to go for fast, friendly service, flavorful food, uplifting music and relaxed, casual fun. Headquartered in Lake Forest, Calif., Johnny Rockets has 280 corporate and franchise-owned restaurants in 29 states and 11 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets.

About Kraft Foods

Kraft Foods makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

SOURCE Johnny Rockets



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