Right at Home Expands In-Home Care Services to Brazil
January 05, 2010 // Franchising.com // (OMAHA, Neb.) Right at Home, Inc, a leading provider of in-home companion and personal care assistance with more than 175 local independent franchisees in 41 states, has established international operations in South America. Right at Home will be expanding into Brazil under a Master Franchise agreement with Eduardo Chvaicer, who will open the initial Right at Home office location in Sao Paulo, Sao Paulo State, Brazil. The expansion into Brazil follows Right at Home's recent launch into the United Kingdom in October. The company has achieved a 25 percent growth domestically in 2009.
"We feel that our expansion into Latin America is a logical next step in our international expansion efforts," according to Allen Hager, Right at Home founder and president. "Brazil has one of the fastest growing economies in the world and an aging population. According to the IBGE (Brazilian Institute of Geography Statistics), 9.72 percent of the country's total population (18.6 million out of 192 million people) are 60 years of age or older. That number could reach 30 percent by the year 2050. More than 62 percent of Brazilians in this age group are responsible for their dwellings and nearly 18 percent of them live alone."
Eduardo Chvaicer, Master Franchisee
Eduardo Chvaicer has extensive experience in auditing, product development and health care management. He spent the majority of his career at Abbott Laboratories in Brazil where he held several marketing and product management positions in the customer service, nutrition and hospital divisions. He holds a master's degree in Business Administration from the University of Wisconsin in Madison and earned a bachelor's degree from Faculdade Candido Mendes / Brasil.
"Right at Home is an outstanding company and their people are committed to delivering a home care experience that puts family caregivers and clients at ease," Chvaicer noted. "Right at Home and its franchisees work diligently to deliver upon their mission: To improve the quality of life for those they serve. I am confident Right at Home of Brazil will be very successful."
"I personally came to understand the challenges of elder care while facing issues with my parents," Chvaicer added. "Despite our cultural differences, elders in America and Brazil face many of the same challenges. Individuals and families are seeking compassionate and flexible in-home services that allow them to stay in a familiar and comfortable environment for as long as possible."
About Right at Home®
Founded in 1995, Right at Home offers in-home companion and personal care and assistance to seniors and disabled adults who want to continue to live independently. Right at Home directly employs all care giving staff, each of whom are thoroughly screened, trained, bonded and insured prior to entering a client's home. All ongoing care is monitored and supervised by more than 175 local independent franchisees. Right at Home's national office is based in Omaha, Nebraska with franchise offices located in 41 U.S. states and the UK and Brazil.