Kidville To Open 11 Locations In The United Arab Emirates

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First Kidville Location To Open In Dubai In Spring 2010

January 06, 2010 // Franchising.com // New York, NY Kidville - named 'best of' by New York Magazine and given a five star "extraordinary" customer rating in The Lila Guide: New Parent Survival Guide- has announced that it will open eleven Kidville locations in the United Arab Emirates (UAE). The first Kidville location will open in Dubai in Spring 2010.

Kidville offers a wide range of developmental classes including Little Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies, Kidville Gymnasts, Kidville Sports and Kidville University (Kidville's Pre-School Alternative Program). Kidville locations also feature indoor playgrounds, retail boutiques, and 16 different birthday party themes including the Ultimate All-Star Gym Party and the Sizzling Spectacular Science Party. Silver Membership is free with enrollment in any Kidville class, while upgrades to Gold, Platinum and Diamond levels are also available.

Kidville's local franchise partner in the region will be VAMM International controlled by the Malhotra family. Monica Malhotra, who was most recently a Vice President at Goldman Sachs in New York, will lead operations on behalf of the family.

Kidville CEO Andy Stenzler says, "We are very excited to be increasing our international presence with multiple locations in the UAE. We have found the perfect partners to shepherd the Kidville brand in the region."

Says Monica Malhotra, General Manager of VAMM International, "We are extremely pleased to be bringing the Kidville brand to the region. By combining our extensive knowledge of the UAE marketplace with Kidville's world class concept, we intend to help parents enrich their child's development and become a household name in the region."

About Kidville

Named 'Best of' by New York Magazine and given a five star "extraordinary" customer rating in The Lila Guide: New Parent Survival Guide, Kidville operates large, upscale facilities, catering to young children and their families. In addition to offering a wide range of developmental classes for newborns through six year olds, including Little Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies, Kidville Gymnasts, Kidville Sports and Kidville University (Kidville's Pre-School Alternative Program), Kidville also features an indoor playground, a retail boutique, the Kidville Salon and birthday parties for children up to age nine. Silver Membership is free with enrollment in any Kidville class, while upgrades to Gold, Platinum and Diamond levels are also available.

Kidville also operates "Kidville Annex" locations that feature a selection of Kidville offerings.

The Kidville concept started when Shari Misher Stenzler, co-founder of London Misher Public Relations, found herself carrying her baby and stroller down a long flight of stairs for her child's first music class. "There must be a better way," she thought and began informally polling friends and fellow parents about their needs.

Fun and familiar geometric shapes are the design foundation for the Kidville interior space. Used with vibrant colors, the design elements encourage exploration and intuitively guide children throughout the space. This playful and cross-functional design provides the perfect setting for everything from intimate classes to "Big Blow Out" birthday parties.

Kidville Founders include Cosí co-founder Andy Stenzler, London Misher Public Relations President, Shari Misher Stenzler, tennis stars Andre Agassi and Steffi Graf, philanthropist Laurie Tisch, Emanuel and Liz Stern (HartzMountain Realty/Tribeca and SOHO Grand Hotels), Richard Chapman and Gordon Hamm (GMC Parking Chain) and Kidville President Rammy Harwood.

During 2008, Kidville merged with the publicly traded company Longfoot Communications Corp and was renamed Kidville, Inc. In conjunction with the signing of the merger agreement, Dr. Phillip Frost, former Chairman and Chief Executive Officer of IVAX Corporation led a strategic group of investors' equity purchase in Kidville.

At the end of 2008, Kidville, Inc. acquired JW Tumbles. The combined entity operates locations across the globe including New York, California, Singapore, and Hong Kong.

This press release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (PSLRA) regarding our expectations, beliefs or intentions regarding our business, financial condition, strategies or prospects. Forward-looking statements are based on management's estimates, assumptions and projections, and are subject to uncertainties, many of which are beyond our control. Actual results may differ materially from those anticipated in any forward-looking statement. Forward-looking statements speak only as to the date they are made, and we undertake no obligation to update any forward-looking statement. This press release is not a franchise offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

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