The Cereal Bowl(R) Rolls Out Digital Signage
Miami, FL --(PR.com)-- The Cereal Bowl recently opened it's first all-digital restaurant at 296 George Street, New Brunswick, New Jersey. The location is the second franchise opened by the Florida based company and the first of several new locations scheduled to open over the next few months. It is comprised of four indoor LCD digital menu boards and an integrated POS solution with digital customer facing displays and remote login access.
The promotional content of all screens can be controlled from any computer with an Internet connection and valid credentials. Local specials, product ads, and daily product changes can be easily made at the stroke of a button with no lead times or printing cost.
"We are excited about the opportunities digital signage can provide us." says Chief Operating Officer Michael Glassman. "With the digital boards, we now have the ability to make changes to our boards in real time with no additional cost to the store owner. We are also taking advantage of the flexibility of video and animation that brings our menu to life and promotes key products at different day-parts."
About The Cereal Bowl
Founded in 2004 by twenty-something entrepreneurs Kenneth Rader, Joshua Rader, and Michael Glassman, The Cereal Bowl is a new breed of café fusing an old time favorite with a new and exciting twist. Guests are able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals, hot and cold, as well as 40-plus toppings, the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as Oaties™, and Create-A-Parfait will take cereal to a whole new level. WIFI Internet, couches, plasma televisions and newspapers add to the home away from home feel of The Cereal Bowl.