Jamba Juice Announces Its Mid-Week Resolution Solution: $1 Oatmeal Wednesdays With Debut of Limited Time Offer Berry Cherry Pecan

Great Tasting, Hearty Steel-Cut Oats Topped with Glazed Pecans, Premium Dried Fruit and Brown Sugar Crumble -- A Warm and Healthy Way to Start Your Day

EMERYVILLE, Calif. // PRNewswire // -- (Nasdaq: JMBA) -- Jamba Juice announced today a 2010 resolution of its own --offering its delicious oatmeal made with steel-cut oats for just $1 every Wednesday, all month long. Available for just a buck on Wednesdays January 13 -February 3, Jamba Juice wholesome and delicious oatmeal (which also includes Blueberry-Blackberry, Apple Cinnamon and Fresh Banana) will provide customers with the mid-week motivation to leading a healthier lifestyle. Berry Cherry Pecan Oatmeal, the newest addition to the Jamba Juice® oatmeal family -- slow cooked oats mixed with soymilk and topped with glazed pecans, premium dried fruit (including cherries, cranberries and blueberries) and brown sugar crumble -- offers customers a wholesome and nutritious way to start the day.

Forget the microwave -- taking a full 40 minutes to prepare, but ready to serve to customers immediately, Jamba Juice oatmeal is the healthy breakfast solution for customers on the go. Great tasting, warm and satisfying, all of Jamba Juice oatmeal products contain no artificial preservatives, no artificial flavors, 0 grams trans fat and are a good source of protein and an excellent source of fiber.

"Jamba Juice is always looking to offer new delicious, nutritious, premium products that fit perfectly into an active, healthy lifestyle," said James D. White, president and CEO, Jamba Juice Company. "The new Berry Cherry Pecan Oatmeal -- along with the other oatmeal flavors launched last year -- embodies the type of high quality, on-the-go items our customers' desire. Offering oatmeal for just $1 every Wednesday ensures a fit with their active lifestyles and their budget."

Slow cooked and 100% natural, steel cut oats keep breakfast eaters feeling satisfied and fuller longer -- without sacrificing their health. To participate in the $1 oatmeal Wednesday promotion, simply visit your Jamba Juice store location carrying oatmeal -- No coupon required.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company- owned and operated stores and 254 franchise stores.

SOURCE Jamba Juice



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