Quiznos Names WONGDOODY as New Marketing Agency of Record, Launches Two New TV Spots
Quiznos and WONGDOODY Partnership Builds on Creative Brand History
DENVER & SEATTLE --(BUSINESS WIRE)-- Quiznos, one of the nation's premier quick service restaurant chains and pioneer of the toasted sandwich, and marketing ideas agency WONGDOODY, today announce WONGDOODY has been named the agency of record for the toasted sandwich chain. The agency, known for its work with T-Mobile, Alaska Airlines and the Harlem Globetrotters, is augmenting Quiznos' well-developed advertising profile and continuing to keep Quiznos at the cusp of creative marketing campaigns and initiatives.
"Quiznos has a legacy of creative and innovative branding. It's a legacy our franchise owners invested in, an identity that resonates with our customers, and it has, in many ways, set the standard for creative advertising in our space," said Greg MacDonald, president of Quiznos. "WONGDOODY's creativity and flexibility consistently impressed us throughout the review process and we look forward to continuing this legacy of creativity in what we're sure will be a very successful partnership."
WONGDOODY is charged with a broad range of national creative duties for Quiznos, including television, radio, print and out-of-home advertising, as well as interactive and social media chores. The integrated creative highlights Quiznos' quality, chef-inspired tastes and unparalleled consumer value and convenience, while underscoring Quiznos' creative and innovative brand history.
"Quiznos isn't just a great brand with an incredible creative heritage, they're a brand with real vision," said Tracy Wong, chairman and executive creative director, WONGDOODY. "We are ecstatic with being given the opportunity to help them fulfill that vision long term."
WONGDOODY's creative campaign for Quiznos launched in January 2010 with two 15-second TV commercials promoting Quiznos' new Choose 2 menu. Customers can select two items from the Choose 2 menu for $5*, with more than 250 different combinations available. The spots are airing now nationally.
*at participating restaurants for a limited time
WONGDOODY is an independently owned full-service marketing ideas agency with offices in Seattle and Los Angeles. Clients include Alaska Airlines, Alpine Electronics, Autodesk, the Bill & Melinda Gates Foundation, T-Mobile and the Washington State Department of Health. WONGDOODY has 134 employees and $166 million in billings.
Starting its 30th year, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants. Using only premium quality ingredients, Quiznos' more than 4,500 restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. In 2009, QSR Magazine ranked Quiznos #19 overall in its Top 50 Chains in system-wide sales. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors.