First Wyndham Brand Hotel In The Netherlands Opens In Amsterdam

January 14, 2010 // Franchising.com // PARSIPPANY, N.J. -- Wyndham Hotel Group, the world's largest hotel company with more than 7,000 hotels and 11 brands, today announced that the Apollo Hotel Amsterdam, an iconic, 223-room hotel with a 50-year history of serving visitors, has joined the upscale Wyndham Hotels and Resorts® brand as its first hotel in the Netherlands.

The Wyndham Apollo Hotel Amsterdam, the flagship of Apollo Hotels & Resorts, treats guests to a unique location overlooking the only point in Amsterdam where five canals converge. It is near the RAI Trade and Congress Centre, the World Trade Centre Amsterdam, Royal Concert Hall and the city's museums, shopping districts and night life of the Leidseplein.

"We proudly welcome the Wyndham Apollo Hotel Amsterdam to our growing system," said Eric Danziger, Wyndham Hotel Group president and chief executive officer. "This hotel strengthens our global distribution and will provide international travelers with an outstanding destination when they visit the Netherlands."

The Wyndham Hotel Group portfolio in Europe now includes 232 hotels that span the Wyndham Hotels and Resorts®, Days Inn®, Howard Johnson®, Ramada, Hawthorn Suites by Wyndham and Wyndham-affiliated Corinthia® brands. The Wyndham Apollo Amsterdam Hotel joins the brand's luxury Wyndham Grand London Chelsea Harbour in the United Kingdom and Corinthia hotels in Hungary, Portugal and the Czech Republic.

The hotel caters to business and leisure travelers as well as groups. Its six multipurpose function rooms can accommodate events of up to 300. Dining facilities include Restaurant La Sirène, known as one of the best seafood restaurants in Amsterdam, the Marina lounge and two waterside outdoor cafes. Other facilities include a gym and business center with administrative support.

"We are proud to be selected as the first Wyndham brand hotel in the Netherlands," said Francesco Monaco, Apollo Hotels & Resorts managing director. "In recent years we have invested significantly in facilities and service, creating a clear market positioning and enabling us to target a higher-end customer segment."

Alexander Kluit, Apollo's business area manager, said the Wyndham Apollo Hotel Amsterdam soon will undergo a major renovation. "The public spaces will get a complete makeover, enabling us to deliver a great new customer experience," he said. "In addition, all the rooms will be renovated, and the hotel will be expanded to incorporate our new Chill-Out Spa."

All guest rooms currently are equipped with Phi-ton® beds, featuring an award-winning design that "floats" without a sub-frame;" high-speed wireless Internet service; minibar; coffee- and tea-making facilities; flat-screen TV; and a spacious work area. Luxury suites offer a separate bedroom and living area.

The Wyndham Apollo Hotel Amsterdam boasts a private harbor and offers dinner and cocktail cruises onboard a classic salon boat. The hotel offers a private car park and is a 20-minute drive from Schiphol airport.

Guests can take advantage of the brand's guest recognition program, Wyndham ByRequest,® which offers complimentary benefits including high-speed Internet access, a choice of welcome snack and beverage, preferred pillow type, express check-in, guaranteed late check-out, best available room upon arrival, photocopies, faxes and online receipts.

Members also earn Wyndham Rewards® points, which can be redeemed for complimentary hotel stays, airline tickets, name-brand merchandise and dining and shopping gift cards, among other options. In lieu of points, Wyndham Rewards members may elect to earn airline or rail miles with a variety of partners. More information is available at www.wyndhamrewards.com. Wyndham Rewards is the world's largest lodging loyalty program, based on the more than 6,000 participating hotels.

Apollo Hotels & Resorts is owned by European Hotel Management, a Dutch company founded in 2005 that specializes in hotel operations. The chain operates 12 companies including the wellness resort Thermae 2000 in Valkenburg, Netherlands; Crowne Plaza Den-Haag-Promenade; and Holiday Inn Ijmuiden Seaport Inn. For more information, go to www.apollohotelsresorts.com.

Wyndham Hotels and Resorts, LLC and its affiliates, subsidiaries of Wyndham Worldwide Corporation (NYSE: WYN), offer upscale hotel and resort accommodations throughout the United States, Europe, Canada, Mexico, China and the Caribbean. All Wyndham hotels are either franchised or managed by the company or managed through a joint-venture partner.

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