Healthy Fast Casual Concept Plans to Open Over 30 Stores in Orange County
January 15, 2010 // Franchising.com // Newport Beach, California - Business professional Souhel Stephan Tarakji has signed a master franchise deal to open over 30 Freshii restaurants in Orange County, California over the next six years. The fast casual Freshii is known for its modern, hip vibe and convenient, healthy and delicious meals and snacks. There are currently 16 units in Chicago and Toronto, several new restaurants currently under construction, and more than 200 units in varying stages of development across the USA in Chicago, Washington, DC, Los Angeles, Denver, New York City, Houston and Philadelphia, and in Canada in Calgary, Edmonton and Toronto. The chain also has international development plans underway in Dubai and Vienna, Austria with the first global restaurant set to open in Spring of 2010.
Prior to joining Freshii, Mr. Tarakji was a principal owner of multi-million dollar wholesale telecommunications company for 8 years. He notes, "Freshii's food quality is excellent and all ingredients are fresh and real with no preservatives. This is just what Orange County residents are seeking - fresher, healthier and more convenient options. Freshii is an impressive concept. The restaurants are sleek and hip, and you can't find this kind of premium food at a better price point anywhere else. It's also a surprisingly simple concept to operate, which is what every entrepreneur is looking for."
Freshii's popularity skyrocketed since the first location opened in Toronto in 2005, winning Freshii the title of Best New Retail Concept in Canada during its first year of business. Two years later, Freshii was named the 22nd Fastest Growing Company in Canada. In 2008, U.S.-based QSR Magazine dubbed Freshii "One To Watch." In October of 2008, Freshii founder and CEO, Matthew Corrin, was interviewed by Sir Richard Branson at an interactive entrepreneur's summit about the risks and rewards associated with owning and operating a fast growing business. Freshii CEO Corrin was also recently featured in a May 2009 New York Times article on business travel.
Freshii's new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii's menu offers build-your-own salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, personalized with ingredients from three categories: 24/7 - super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balance - essential fats, slow-burning carbs, good oils and high protein and splurge - great flavors to be enjoyed in moderation. Visit Freshii's Web site to create a virtual salad, wrap, rice bowl or soup and instantly see the nutritional value of your ingredients. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy and delicious meals and snacks served fast enough to fit into anyone's busy schedule. Freshii's hip, friendly and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nationwide expansion across North America.