Dunkin' Donuts Announces Eight New Restaurants in Madison, WI
Travel Mart, Inc. to Open Two Restaurants in 2011 and the Remainder by 2014
CANTON, MA --(Marketwire) - Dunkin' Donuts, America's favorite every day, all-day stop for coffee and baked goods, announced today the signing of a multi-unit store development agreement with Travel Mart, Inc. for eight new restaurants in Madison, WI, and the surrounding area. The first two locations are anticipated to open in 2011 and the remainder by 2014. Dunkin' Donuts development in Madison is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain's growth.
Travel Mart, Inc., a retailer of fuel and food products in convenience stores, is owned by the Gussel family of Wisconsin Dells, WI. The company has ten locations throughout the area that are managed by Gary Gussel, president of Travel Mart, Inc. The family also owns Holiday Wholesale, Inc., a distributor of food and sundry products and Vacationland Vendors, Inc., a vending and amusement service company.
"We are excited to expand our portfolio to include Dunkin' Donuts and look forward to playing an important role in the daily lives of people who live and work in the Madison community," said Gary Gussel, president, Travel Mart, Inc.
This development agreement sells out Madison for future franchise sales, however, franchising opportunities are still available in a variety of cities in the U.S. within the Midwest, Mid-Atlantic and the Southeast. Opportunities also exist throughout Florida, Georgia, Washington, D.C., Illinois and Michigan, among other states.
To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities and no minimum unit requirements.
Ideally, franchisees should possess a minimum net worth of $500,000 and liquid assets of at least $250,000, but financial qualifications will vary based on the opportunity available by market. This evolution of Dunkin' Donuts' franchise sales effort enables the brand to expand in markets more aggressively, while balancing its market penetration and maturity.
"Dunkin' Donuts is excited to expand its footprint in Madison with Travel Mart, Inc.," said Grant Benson, CFE, vice president of franchising and market planning, Dunkin' Brands, Inc. "Our secret to success is our passionate franchisees that provide a high-level of customer service to our customers everyday, and we're confident Gary and his team will grow and prosper in Madison."
Building a solid network of stores within a market enables Dunkin' Donuts to invest in a distribution model that provides a consistent, high-quality product customers expect "in the way and on the way" of their daily routines. In an effort to keep the brand fresh and competitive, Dunkin' Donuts' Portfolio of Development Options offers flexible concepts for any real estate format including free-standing stores, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.
According to Benson, "Dunkin' Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day. Our recent and ongoing menu enhancements meet the needs of today's on-the-go consumers, moving Dunkin' Donuts beyond breakfast with high-quality food and beverage items available all day."
Historically a doughnut and hot coffee chain, Dunkin' Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches, and an all-day Oven-Toasted menu which includes flatbread sandwiches , hash browns and buttermilk biscuits. The new platform marks the most significant change to Dunkin' Donuts product lineup since the company launched espresso-based beverages in 2003.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.