Einstein Bros.(R) Bagels Launches World's Biggest Online Bagel Giveaway on Facebook

Free Bagel Bonanza Rewards Facebook Fans with Free Bagel and Shmear

LAKEWOOD, Colo. /PRNewswire via COMTEX/ -- Becoming a Facebook Fan of Einstein Bros. Bagels just got a whole lot tastier with the launch of the "Free Bagel Bonanza," the world's largest online bagel giveaway. Beginning today, consumers who become fans of the Einstein Bros. Bagels Facebook page will receive a digital coupon valid for a free bagel and shmear. Coupons are good while supplies last and are valid at participating locations.

"We want to thank all our Facebook Fans for their support with a tasty, fresh bagel and are planning on giving away hundreds of thousands of free bagels as we build our presence on Facebook," said James O'Reilly, Chief Concept Officer, Einstein Noah Restaurant Group, Inc. "Facebook is a fantastic way for Einstein Bros. Bagels to build relationships with our core audience in the fun, playful tone of our brand personality by allowing us to have a two-way conversation with them."

The Free Bagel Bonanza will be supported with an online campaign, including a Facebook homepage roadblock and targeted sidebar ads, the first of its kind for the brand. The free offer will help drive restaurant traffic, while quickly building the Einstein Bros. Brand on Facebook where the company is planning more customer engagement and future promotions. The brand's characters and inventive founders, Melvin and Elmo, will be an integral part of the communications strategy. The digital initiative was created and managed by Creative Alliance Inc., a full service advertising agency in Louisville, KY.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded on the NASDAQ under the symbol BAGL.

SOURCE Einstein Noah Restaurant Group

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