DALLAS // PRNewswire // -- While the NFL prepares to crown a new champion in 2010, Wingstop restaurants nationwide are gearing up for a tenth-straight record-setting performance on Super Bowl Sunday. More than 5,200 employees will suit up on Feb. 7, when the national chain expects to sell more than 5 million chicken wings by the time the Vince Lombardi Trophy is hoisted that evening.
Last year Wingstop set a single-day record of just over 4 million wings sold. In addition, almost half of the Wingstop restaurants systemwide broke their all-time weekly sales records during the week leading up to the Super Bowl in 2009, and Wingstop CEO Jim Flynn expects more of the same this year.
"There is no doubt that chicken wings have become a staple at Super Bowl watching parties across the nation," said Flynn. "And with sports fans placing orders earlier and earlier and also with an increase in online orders, our restaurants are able to handle the big day with little trouble."
Because of the high demand, Wingstop officials suggest that fans order their wings well in advance of the game by going to Wingstop.com to find the location and phone number of the nearest location.
"Don't wait until the last minute," said Flynn. "You want to have your wings for the entire day's activities."
If Wingstop meets its one-day sales expectations, it will mark the 10th straight year that the national chain has set a sales record on the day of the Super Bowl. From a fan favorite standpoint, Original Hot is expected to be the #1 choice on game day, followed closely by Lemon Pepper and Hickory Smoked BBQ.
"Original Hot is the perennial champion when it comes to our nine flavors," said Flynn of the chain's top-selling sauce. "And this year we're offering guests even more variety with the addition of boneless wings, which can be mixed and matched with our traditional bone-in wings."
Founded in 1994 in Garland, Texas, Wingstop has more than 435 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features nine wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop's award winning fresh-cut seasoned fries. Wingstop has experienced more than six consecutive years of positive sales increases, received multiple American Business Awards, was crowned Wing King at the National Buffalo Wing Festival, honored with the 2009 Consumers' Choice in Chains Award, and has been named 'best wings' by outlets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003.