Carl's Jr.(R) Launches Ultimate Comfort Food: Grilled Cheese Bacon Burgers

Favorite Childhood Sandwich Gets a Remake, Carl's Jr. Style

CARPINTERIA, Calif. (BUSINESS WIRE) -- Carl's Jr. has created the ultimate comfort food, Grilled Cheese Bacon Burgers(TM). Starting today, fans of the cheesy, gooey comfort food can try one of the new Carl's Jr. Grilled Cheese Bacon Burgers, which features all the comfort and deliciousness of the grilled cheese sandwich mom used to make, with the addition of a delicious charbroiled burger and bacon.

"The origin of the new Grilled Cheese Bacon Burgers is actually kind of a funny story," said Brad Haley, executive vice president of marketing at CKE Restaurants. "We were initially working on menu items we could offer for our vegetarian customers and made a really good grilled cheese sandwich. But, being Carl's Jr., a chain known for its decadent burgers, someone suggested that we try it with a charbroiled burger patty and bacon for our carnivorous customers and the Grilled Cheese Bacon Burgers were born. With four slices of melted American and Swiss cheeses on grilled sourdough bread, it really delivers on the idea of a grilled cheese sandwich combined with a bacon cheeseburger. It's delicious ... and we'll still make a really good grilled cheese sandwich for our vegetarian customers if they want one."

The Grilled Cheese Bacon Burgers are available at Carl's Jr. as a single burger, double burger or Six Dollar Burger(TM) version, and sell for $2.49, $3.49 and $4.49, respectively. Prices may vary.

The new burger will be promoted through clever ads created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic ads for Carl's Jr. and sister chain Hardee's(R). Stay tuned to the Carl's Jr. Web site, social media pages and Twitter feed for details on the upcoming ad campaign.

About Carl's Jr.

Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the end of its fiscal 2010 third quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,147 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,221 Carl's Jr. restaurants and 1,913 Hardee's restaurants.

SOURCE: Carl's Jr.

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