Online Advertising Expertise Revealed at Internet Marketing Summit in Mexico City
More than 60 entrepreneurs convened in Mexico City to learn about Internet marketing from WSI's experts
Mexico City, Mexico --(PR.com)-- WSI, the world's #1 franchise providing Internet marketing solutions, organized an Internet Marketing (IM) Summit at the Camino Real Hotel in Mexico City on January 19 drawing more than 60 local entrepreneurs. The event was organized by Suri Cattan, a certified Internet Marketing Consultant and owner of a local WSI franchisee office in Mexico City. The agenda covered all areas of Internet marketing, including the importance of pay-per-click, search engine optimization, social media marketing and email marketing.
Suri Cattan, WSI Consultant and IM Summit organizer, says, "Our goal as Internet Marketing Consultants is to equip local businesses with the knowledge and tools needed to profit on the Internet. The Mexican market is one of the fastest growing markets for online advertising, and we hope to educate businesses on how to leverage the web to enhance their brand visibility, generate more targeted traffic and increase their overall return on investment. The event attendees were very pleased with the value of the information offered by WSI's expert speaker".
Alberto Ferreiro, WSI Area Representative for Northern Mexico, and a recognized Internet and search marketing presenter in Latin American, was the keynote speaker for this IM Summit. In addition to discussing the importance of online advertising, he revealed critical components that businesses must apply in their Internet marketing strategy.
"I have spoken at several marketing conferences and seminars over the years," says Alberto, "And this event in Mexico City was one of the best summits I have ever attended. This was a high-energy event and the feedback from the attendees was superb. In today's economy, Internet marketing is one of the most reliable forms of marketing that continues to produce outstanding results. A well-strategized Internet marketing plan offers many benefits to a business owner, and WSI's role is to educate and facilitate these strategies for our clients".
The objective of WSI's seminar series is to educate business owners on the latest trends, best practices, tips and techniques that can help them harness the full potential of the Internet. Expert speakers cover useful topics, such as the impact of online creativity to designing websites based on Conversion Architecture, the use of "landing pages" as a result-oriented strategy and search marketing best practices. Demonstration of practical techniques and case studies are the highlights of each presentation and course materials are provided to all attendees.
To educate business owners around the globe about how to profit from their websites through a mix of online marketing tools and techniques, WSI has conducted several dozen Internet Marketing Summits over the past year. They were held various regions around the world, including Canada, USA, Latin America, South Africa, Europe, UK and the Middle East.
About WSI – we simplify the Internet:
WSI is the world's #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world's largest Internet Consultants' network and a 100-person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine's Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America's Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.