RED BANK, NJ -(Marketwire) - V12 Group, a direct marketing services firm, and Fantastic Sams, a full-service hair care franchise, announce the successful completion of a turnkey franchise marketing acquisition program. V12 Group and Fantastic Sams began developing this program in 2007 for the purpose of increasing the number of their 1,300 current U.S. based salon locations. The program utilizes V12 Group's Consumer and Business Databases to target audiences at multiple touch points including household, email, phone and mobile, as well as hundreds of data selectors to improve targeting and return on marketing investment.
"V12 Group's franchise solution allows us to accurately target the right people that are interested in owning or operating a franchise," stated Scott Colabuono, CEO of Fantastic Sams. "V12 Group's marketing intelligence and data gives us the necessary insight to target the appropriate people and improve the relevance of messaging and offers. V12's expertise in direct and email marketing has given us a comprehensive solution for franchisee prospecting."
V12 Group initially developed a profile of the "ideal" Fantastic Sams franchisee, which has been used to identify, and segment target audiences comprised of individuals that mirror the best prospects -- both at the franchisor and franchisee levels. The profile draws insight across demographic, geographic, lifestyle, interests, income and buying behavior.
The next evolution will include the use of social media attributes. These social media attributes include social memberships (LinkedIn, Twitter, Facebook, etc.), social graphs to identify "social influencers" and online psychographic data points. Fantastic Sams is anticipating utilizing this social data to drive relevant campaigns online, into the social sphere.
V12 Group is one of the industry-leading providers of direct marketing services. By combining a complete range of marketing intelligence, data and digital marketing services, V12 Group works with clients to deliver relevant direct marketing communications that improve campaign performance and return on marketing investment.