NexCen Brands Announces Opening of First MaggieMoo's(R) Store in Asia

Franchised Store Opened in Singapore


NEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced the opening of the first MaggieMoo's® franchised store in Asia. The store opened at 313 Somerset Mall in Singapore under an existing master franchise agreement with Thirtythree Private Limited of Singapore. Thirtythree Private Limited of Singapore also is a master franchisee of Marble Slab Creamery in Singapore.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "The introduction of MaggieMoo's in Singapore further demonstrates the progress we are making in our overall strategic plan for franchise growth in international markets."

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, "Through our visionary development partner, our two ice cream concepts have a presence at very popular and attractive locations in Singapore. The initial customer response for MaggieMoo's in Singapore has been positive."

About NexCen Brands

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

About MaggieMoo's Ice Cream & Treatery

MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

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