(PRWEB) February 10, 2010 -- Geelong's just-opened JAXQuickfit Tyres store in Moorabool Street is the latest to join the tyre retailer's rapidly expanding Victorian network.
JAXQuickfit now has 11 tyre stores in Victoria, with more planned according to dynamic CEO Jeff Board.
"Our business originated in New South Wales just over 60 years ago and together with Queensland, that's been our strongest market presence.
"But two years ago we made a commitment to growing the business in Victoria and have expanded the network very quickly, with more to come.
"And I am pleased to say we have quickly built a loyal and most importantly happy customer base, and our practices as a business which are reflected in our customer service, have been very well received."
Jeff Board was particularly pleased to be opening a new store in Geelong.
"Geelong is not only Victoria's second largest city it is also home to one of the country's best known, and recently most successful, football clubs. The passion of the people of Geelong is undeniable, and we are looking forward to being a part of that."
JAXQuickfit Tyres Geelong utilises the latest tyre fitment technology and offers customers the full range of tyres, wheels and associated accessories, together with brake and suspension repairs and servicing.
Manager Dennis Buhagiar is one of the most experienced tyre retail specialists in the country, a 36-year veteran of the industry.
"I have opened two 'greenfield' sites before and they have been very successful, I enjoy the challenge and I think the new Geelong store has tremendous potential," Dennis Buhagiar said.
The user-friendly Moorabool Street store is comfortable and clean, and has been designed specifically to make all customers welcome, acknowledging the high proportion of females who buy their own tyres.
"Our customer base is truly representative of the Australia population; gone are the days when females asked a male relative or friend to handle the tyre purchase decision," Jeff Board confirmed.
"Geelong's store has been designed to serve everyone efficiently and to make them feel comfortable and confident."
Australian-owned JAXQuickfit Tyres is unique in representing the top five global manufacturing giants of the tyre industry, including quality and high performance passenger car, four-wheel-drive, commercial vehicle, van and ute tyre brands … BF Goodrich, Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli, together with value for money brand options.
This enables it to offer customers a mix of brands that span the premium, major and budget market sectors.
JAXQuickfit has just celebrated its 60th year in business and nationally serves more than 42,000 customers per month through what is now approaching 80 stores along the eastern seaboard.