Sotheby's International Realty Brand Expands Network Presence in the Caribbean
February 10, 2010 // Franchising.com // PARSIPPANY, N.J. and TORTOLA, BRITISH VIRGIN ISLANDS -- Sotheby's International Realty Affiliates LLC today announced that British Virgin Islands Sotheby's International Realty in Tortola, British Virgin Islands, has joined its luxury real estate network.
The firm is owned by Maritha Keil and will serve the British Virgin Islands, which consist of the main islands of Tortola, Virgin Gorda, Anegada and Jost Van Dyke, along with more than 50 other smaller islands and cays.
"The addition of British Virgin Islands Sotheby's International Realty reinforces the strength of our presence in the Caribbean region, where we currently enjoy a strong presence," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "We look forward to growth in this market under the leadership of Maritha Keil, the firm's managing director, and the team of professionals she is building."
The firm is located at Road Town, Tortola and has plans for further expansion in 2010. "With more than 19 years' experience, we have strong partnerships and client relationships at home and abroad, a professional infrastructure and sales agents with strong local knowledge," said Keil. "The market in the British Virgin Islands remains stable and the demand is high in this unique region of the Caribbean known for its exceptional sailing and outstanding natural beauty."
The Sotheby's International Realty network currently has more than 10,700 sales associates located in approximately 500 offices in 40 countries and territories worldwide. British Virgin Islands Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.