BLOCKBUSTER On Demand(R) to be Available on the Largest Touch-Screen Smartphone in the U.S.
T-Mobile®, Blockbuster Partner for Exclusive Movie Download Service on HTC HD2
DALLAS // PRNewswire-FirstCall // -- BLOCKBUSTER On Demand® will be the exclusive movie download experience embedded on the upcoming HTC HD2 smartphone in the U.S. Blockbuster Inc. (NYSE: BBI, BBI.B) and T-Mobile® USA, Inc. announced today that consumers can download and watch the hottest new releases with this first offering from Blockbuster on the new HTC HD2.
"Available exclusively from T-Mobile, the HTC HD2 is like putting Blockbuster in your pocket," said Kevin Lewis, senior vice president of digital entertainment at Blockbuster. "T-Mobile and HTC have a long history of partnering to deliver innovative, cutting-edge products - and we're glad to provide customers the latest way to enjoy entertainment from Blockbuster."
This will be the first download and multi-screen mobile movie application for Blockbuster and is part of the Blockbuster multichannel offering to connect customers with more than 100,000 movies, television shows and games. Available at launch, customers will be able to buy or rent movies digitally, and download them to their smartphone via Wi-Fi, while on-the-go and without the use of a computer. Following launch, the application is planned to let customers access actual store inventory and update their mail queues.
The experience will support the Blockbuster digital library - offering true multi-screen capabilities. Users can buy a title on their HTC HD2 phone and watch it on a BLOCKBUSTER On Demand® enabled TV set or Blu-ray disc player and even return to their HTC HD2 to finish. In addition, there are no monthly fees - customers are able to buy or rent as they go.
With its industry-leading, high-resolution, 4.3-inch capacitive multi-touch display and powerful processor, the slim and sleek HTC HD2 smartphone delivers content in a sharper, brighter and richer way. The HTC HD2 is expected to be available exclusively from T-Mobile in the U.S. this spring.
About Blockbuster Inc.
Blockbuster Inc. is a leading global provider of rental and retail movie and game entertainment. The company provides customers with convenient access to media entertainment anywhere, any way they want it - whether in-store, by-mail, through vending kiosks or digitally downloaded directly to their family room or mobile device. With a highly recognized brand name and a library of more than 125,000 movie and game titles, Blockbuster leverages its multichannel presence to serve two million daily global customers and more than 50 million annual global customers.
SOURCE Blockbuster Inc.