Children's Orchard(R) Launches Online Store for 21st Century Mom

February 16, 2010 // Franchising.com // Ann Arbor, MI – America's favorite upscale-resale children's clothing boutique is now online.

While Children's Orchard® has become well known across the country for selling gently used, brand-name clothing and accessories for children, the company's new Online Store will feature a variety of brand-new products and services to meet the unique needs of today's mom.

"The busy mom of today has much different needs than when we opened our first resale store in 1980. The Internet as we know it didn't even exist," said Taylor Bond, President and CEO of Children's Orchard®. "As our society has changed over the past 30 years, Children's Orchard® has evolved into a community hub where moms can find solutions to many of their everyday problems. Our Online Store provides easy access to a variety of products that help families live easier, safer, and more environmentally conscious lives."

The new Children's Orchard® Online Store will feature a wide assortment of items, ranging from eco-friendly handbags to kids toys and software. For example, Children's Orchard® just inked a national partnership with market leader Content Watch, makers of Net Nanny® a powerful, parental control and Internet safety solution that helps parents protect their children and monitor their online activity. Children's Orchard® will sell Net Nanny® Basic for PC and Mac at their Online Store for $39.99, plus with the purchase buyers will receive a $5.00 Cache Card Certificate good at any Children's Orchard® store. Other available items include safety items such as baby gates and medicine safes, as well as toys by Melissa & Doug.

To celebrate the grand opening of its new Online Store, Children's Orchard will give away one of its featured handbags to a mom who joins their M.O.M.S Club before April 1, 2010. The Hybrid purse by English Retreads, valued at more than $150, features vibrant recycled PET fabric with accents of reclaimed rubber.

In conjunction with the launch of the Online Store, Children's Orchard is also rolling out "Just In! Listings" which will be featured on the local websites of all its franchise locations. A rarity in the resale industry, with Just In! Listings moms will be able to preview items that have just arrived at their nearest Children's Orchard store.

"We launched our first Just In! Listings on the local page of our store in Ann Arbor, MI and received a tremendous response from our customers," said Bond. "Now, all over the country our stores regularly receive calls from moms inquiring about items they saw listed online. Since our inventory changes so quickly each day, moms love the idea of seeing we have at our stores from the comfort of their home or at work."

About Children's Orchard

Founded in 1980, Children's Orchard is the nation's first franchise of gently used and new name-brand children's items. With nearly 60 franchise locations, each Children's Orchard location buys and sells quality used and new children's brand name clothing, toys and accessories in an upscale retail environment. Children's Orchard stores are designed to emphasize quality, value, comfort and commitment to the local community.

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