Former Manhattan CEO Signs with Elevation Burger

Organic, Grass Fed Burger Chain to Open in Westchester and Fairfield Counties

February 16, 2010 // Franchising.com // Arlington, VA - Elevation Burger, a Northern Virginia based chain known for its tasty Organic burgers and patented fresh cut fries cooked in olive oil has added another multi-unit
franchising deal to New York and also the first franchisee for Connecticut with entrepreneur Daniel Magnus, a business professional with a distinguished career in media and brand development. Magnus was formerly CEO of Metro New York, Inc., the publisher of the flagship US edition of the world's largest newspaper. Mr. Magnus recently signed on to build seven Elevation Burgers in Westchester County, NY and Fairfield County, CT and is in the site selection process now.

"Great food that is better for you and better for the environment! What's not to love? Elevation Burger takes an innovative and unique approach to an American classic and the results are a far superior product. Having lived most of my life in Westchester and Fairfield, I am very excited to bring the Elevation concept of healthier, fresh, great tasting Organic burgers to this area and our families," said Magnus.

"With the addition of Daniel Magnus to the Elevation Burger franchise, I'm very pleased with the way we are penetrating the New York Tri-State market both in New York City and now the surrounding counties. Elevation Burger continues to grow and I'm very happy with the caliber of franchisee we continue to attract. A sure sign we are doing things right", said Hans Hess, CEO, Elevation Burger.

More about Elevation Burger:

Elevation Burger is a rapidly growing, fast casual concept serving 100% USDA-certified organic, 100% grass-fed, 100% free-range beef burgers freshly ground on premises and fresh-cut French fries cooked in heart-healthy 100% olive oil. Founded by entrepreneurs Hans and April Hess in 2002, the chain prides itself on an "elevated" experience and an organic/fresh approach to the better burger segment. The first location opened in 2005, offering Northern Virginia a heart-friendly menu bursting with flavor. Hans and April's belief that "Ingredients Matter" has brought the restaurant rapid success and popularity. Driven by their passion for delicious food that's organic, sustainable and fresh, Elevation Burger began franchising in 2008. Restaurants are 1,800-2,500 square feet and seat 50 to 150 guests with outdoor seating.

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