Healthy Fast Food to Bring U-SWIRL Frozen Yogurt(R) Stores to U.S. East Coast
Serial Entrepreneurs at RMR Group to Open Multiple U-SWIRL Franchise Stores on Jersey Shore
HENDERSON, Nev. // PRNewswire-FirstCall // -- U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® stores and wholly-owned subsidiary of Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), today announced that it has signed an Area Development Agreement with RMR Group, LLC to develop U-SWIRL self-serve frozen yogurt stores in Monmouth County, New Jersey – a six store territory. In accordance with the Agreement, a minimum of three stores must be developed in the first 36 months.
RMR Group, LLC was formed by partners Raymond Ambrosino and Michael Behar specifically to develop a chain of U-SWIRL franchise stores in the U.S. Mid-Atlantic region. In addition to their involvement in RMR Group, Ambrosino also serves as President of Garden State Securities, Inc., a leading full-service brokerage and financial planning firm based in New Jersey with 21 branch offices in New Jersey, New York, North Carolina, Arizona, Georgia and Florida; and Behar is engaged in owning and operating a wide range of business interests, ranging from real estate to retail to lifestyle-oriented ventures. Behar is also very active in serving community-oriented and business organizations supporting the local arts and area economic development. Self-professed 'serial entrepreneurs,' Ambrosino and Behar have joined forces to capitalize on U-SWIRL's low cost franchise opportunity and unique self-serve frozen yogurt 'superstore' concept.
"For the past few years, both Ray and I have been closely monitoring prevailing consumer trends fueling impressive growth of the frozen yogurt food-service industry in all areas of the country. More recently, we have committed time and resources to closely evaluating various competitive franchise systems in the space and have determined there are none better, nor more compelling, than U-SWIRL. We are very pleased that RMR Group will hold the distinction of being the company responsible for introducing U-SWIRL's self-serve frozen yogurt concept to the U.S. East Coast and fully expect that our U-SWIRL franchise stores will become an instantaneous hit with area locals and tourists, alike," stated Behar.
Currently, RMR Group is scouting locations in Monmouth County for its first U-SWIRL store, expected to be open by late Spring 2010. Ranked 42nd among the highest income counties in the U.S., Monmouth County is home to more than 640,000 people and is the northernmost county on the Jersey Shore. Boasting both residential and resort communities, the Jersey Shore is a popular tourist destination due in part to the nearly continuous stretch of clean quartz sand beaches along its length, its antique, quaint and classic themes and its renowned boardwalks.
Ambrosino added, "I have personally known Healthy Fast Foods' management team for several years and have long been impressed with their past success and many accomplishments. Knowing that we are teaming with highly seasoned, successful franchise system operators who are committed to supporting their area development partners gives us great comfort and confidence that we are indeed dealing with the 'right' people. Moreover, the combination of U-SWIRL's great tasting, healthy products; customer choice and convenience; store designs that welcome and accommodate large gatherings of friends and family members; and a proven, profitable business model that is both logical and smart, makes U-SWIRL a very exciting, high growth opportunity that we anticipate will prove hugely successful in Monmouth County."
Featuring the tag line Worth the Weight®, U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional and no-sugar options; and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay per ounce instead of by the cup size. U-SWIRL endeavors to create a relaxing, social environment ideally suited for every member of the family, where they can indulge themselves while eating responsibly.
ABOUT U-SWIRL INTERNATIONAL, INC.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food Inc., and is launching a national chain of self-serve frozen yogurt stores branded U-SWIRL® Frozen Yogurt. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional and no sugar-added options, and up to 70 delicious toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson , Nevada , Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America 's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL® Frozen Yogurt and has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2008. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
SOURCE Healthy Fast Food, Inc.