Pretzelmaker(R) Shakes Up Blended Drink Menu

Pretzelmaker(R) Shakes Up Blended Drink Menu

New Mango Madness and Power Pomegranate Added as Part of Company's Drive to Expand Blended Drink Offerings

ATLANTA, Feb. 17 // PRNewswire // -- Pretzelmaker®/Pretzel Time® announced today that the company is adding a twist to its lineup of blended drinks and rolling out two new popular flavors for 2010 – Mango Madness and Power Pomegranate. In addition to introducing the new flavors, Pretzelmaker has renamed all of their current flavors as part of a system-wide effort to feature the blended drink category in stores.

Fruity and refreshing, Mango Madness and Power Pomegranate join four existing flavors highlighted during the Mind Blending Flavors celebration: Strawberry Bananza, Rockin' Raspberry, Cool Cappuccino and Mocha Mania. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

"We're excited to be able to offer new and exciting beverages that both appeal to our customers and compliment our wide variety of pretzel snacks," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Mango and pomegranate are up and coming flavors with consumers and are natural additions to our blended drink product line."

Customers can stay up to date on all of Pretzelmaker's products and promotions by joining Pretzelmaker's exclusive e-mail fan club by becoming a fan of the brand on Facebook.

About Pretzelmaker® & Pretzel Time®

Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007. Beginning in April of 2009 NexCen instituted the consolidation of the two brands which will result in the new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with approximately 360 stores worldwide.

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

SOURCE NexCen Brands, Inc.



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