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PuroClean's New CEO Builds on Momentum; Prepares Fast-Growing Franchise for the `Big Leagues'

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Respected Restoration Industry Veteran Lauren Reid Set to Take Nation's `Paramedics of Property Damage' to New Level

February 19, 2010 // Franchising.com // Ft. Lauderdale, FL – Following a record-setting year for franchise growth and revenue, PuroClean, the nation's fastest growing property emergency services franchise, took another major step forward with the appointment of Lauren John Reid to CEO.

Reid, a noted veteran with a track record of success in the restoration industry, has a clear vision and will work with the Leadership Team to develop a strategic plan to make PuroClean the No. 1 choice of insurance companies for property damage emergency mitigation services for homes and commercial businesses, as well as large-scale natural disaster and catastrophic clean up projects.

His impressive resume includes 17 years at Munters Corporation, Moisture Control Service (MCS) Division, a global leader in structural drying and emergency restoration services. During his tenure at MCS, Reid worked with Global and Regional Insurance firms, Government and Fortune 500 clients as a partner in the restoration and mitigation process. He was involved with numerous high-profile water damage and restoration projects, including the firm's 120 projects in Louisiana, Alabama and Mississippi in the aftermath of Hurricane Katrina.

"I was attracted to PuroClean by their phenomenal leadership team and a solid foundation of best practices in franchising, training and operations," Reid said. "They have a strong and growing group of eager, young franchisees looking to make their mark on the industry."

Company founder Rory O'Dwyer said Reid possesses the ideal skill set, leadership qualities and restoration industry experience to help franchisees make that industry "mark" – sooner than later.

"Reid knows exactly where to focus our time and capital investments to take us where we need to be," O'Dwyer said. "That includes solidifying best practices, standardizing training and operations, and preparing our franchisees to demonstrate to the insurance industry that they are equipped to handle major national accounts and disaster recovery."

Last year alone, PuroClean opened 89 new franchise locations and reported more than $90 million in revenues, up from $68 million in 2008. Most impressive were sales gains at existing franchise locations, up an astounding 31 percent from 2008 to 2009. The company also debuted a new Canadian headquarters, opened its 300th franchise location and achieved the highest customer experience performance rating in the industry, with a 93 percent Net Promoter Score®.

Reid joins PuroClean as the company embarks on another major step, the construction of an Applied Structural Drying (ASD) Demonstration Facility. The new facility, set for completion later this year, will include a classroom, as well as a state-of-the-science flood house, where all franchise owners and their employees will receive practical application of IICRC guidelines in applied structural drying and smoke and soot remediation, within a controlled environment. PuroClean Academy, the company's official training school for franchise owners, has recently earned Approved School status from The Institute of Inspection, Cleaning and Restoration Certification (IICRC).

About PuroClean

Since its 2001 inception, PuroClean, the nation's fastest growing franchise in the $212 billion property damage restoration industry, has grown to more than 300 franchise locations serving the U.S. and Canada. Known as the "Paramedics of Property Damage™" among insurance professionals and property owners, PuroClean certified technicians provide emergency services to restore properties damaged by water, fire, smoke, mold, and biohazard events. With 2009 system-wide revenues of more than $90 million, PuroClean continues to attract entrepreneurial-minded individuals looking for a personally and financially rewarding business opportunity in the recession-proof insurance property claims industry. Entrepreneur magazine ranked PuroClean #43 Fastest Growing, and #28 Top Home Based Franchise in its coveted 2009 Franchise 500® ranking of top franchise companies in the world, while Inc. magazine ranked PuroClean 2,058 on its third annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. PuroClean also received the prestigious Franchise Research Institute's World Class Franchise™ designation for the fourth consecutive year in 2008.

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