February 24, 2010 // Franchising.com // CARROLLTON, Texas – As the recession continues to compel business owners to move carefully in ensuring their image is more dominant than the competition, FASTSIGNS® is helping them do so. The leading sign and graphic franchise is targeting various markets across the country for growth, expanding through a combination of new center development and conversions of existing independent sign shops.
The conversion initiative will allow independent owners to partner with the company in reaching their full potential and long-term goals. Already, FASTSIGNS has successfully converted several stores throughout the country, said Mark Jameson, Senior Vice President of Franchise Development for FASTSIGNS, noting the growing interest in graphics businesses looking to become part of one of the most successful franchise systems in the business services category.
As a part of the initiative, FASTSIGNS offers the dominant brand name in the quick sign industry, sophisticated e-commerce capabilities and the latest technology, access to endless marketing resources and benefits that come from networking with the over 530 FASTSIGNS centers nationwide. For a limited time only, FASTSIGNS is also offering reduced franchise fees and other financial incentives to qualified conversion candidates.
"FASTSIGNS is attractive for investors and business enthusiasts because of the proven economic model and stability that the brand retains," Jameson added. "It's imperative that we continue to grow our company with people who are passionate and demonstrate aptitude for the industry – who better than existing sign shop owners?"
With franchisee performance that has consistently outpaced the competition in the more than $12 billion quick-sign industry, FASTSIGNS prides itself on providing the best in class marketing, advanced technology and ongoing training for franchisees and their employees.
"As a FASTSIGNS franchisee, I have the benefit of one of the most respected names in the sign business - and in franchising as a whole," said Jim Coyle, who converted his Peterborough, Ontario shop in 2009. "The conversion has provided me with a strategic partner that shares my vision for continued success and profitability."
In an effort to further enhance the company's brand and product visibility, as well as promote the conversion initiative, FASTSIGNS will be attending various industry trade shows in the coming months, including:
FASTSIGNS® sign and graphics centers use innovation and technology to make effective, impactful signs and graphics, and to make the sign buying process fast and simple. Centers provide consulting, file transfer, design, production, delivery and installation for a full range of custom sign and graphic solutions. FASTSIGNS International, Inc. is the worldwide franchisor for the more than 530 FASTSIGNS centers located in the US, Canada, the UK, Brazil, Mexico and Australia (where centers operate under the name SIGNWAVE®).