Guests Celebrate CiCi's Pizza 25th Anniversary and $3.99 Buffet Promotion Nationwide

(COPPELL, TEXAS) // PRNewswire // — Guests nationwide are heading to their local CiCi's Pizza in celebration of the company's 25th Anniversary, which rolled back their buffet price to just $3.99, until February 28, 2010. The anniversary price is a way to thank CiCi's loyal guests while providing an unbeatable deal for those unfamiliar to the hot and fresh endless buffet.

"We're so thankful to all of our loyal guests, who are the reason we remain a strong brand and a successful franchise concept," said Michael Shumsky, CEO of CiCi's Pizza. "For the last 25 years, our guests have grown to know us as a brand that offers endless flavor, endless variety and endless value. We look forward to delivering our brand promise for another quarter of a century. I had a great time visiting with our guests and working with our team members this past weekend in celebration of this historic milestone."

CiCi's Pizza first opened as an independent restaurant in 1985 in Plano, Texas. From the very first location to their now 650 restaurants in 33 states, CiCi's has built a reputation for offering guests a value-driven price point for the 24-footlong endless buffet of salad, pasta, pizza and desserts.

"It's a great day at CiCi's. We're not looking to be good or better – we want to be the best as we celebrate this remarkable milestone. We will continue to WOW our guests with our exceptional service, impressive variety, and unbeatable value," said Shumsky.

CiCi's Pizza features 18 different kinds of pizza on the buffet including signature pies such as the Macaroni and Cheese, Thin Crust Italiano and the Mexican Ole. Men's Health "Eat this, Not That" recently gave CiCi's top marks for their salad bar and healthier pies, including the Zesty Vegetable, Alfredo and the Mexican-inspired Olé.

About CiCi's Pizza

Celebrating our 25th Anniversary in 2010, CiCi's Pizza is a family-oriented restaurant that consistently delivers endless flavor, endless variety and endless value with their hot and fresh buffet of pizza, pasta, salad and dessert. The CiCi's team prides itself with doing whatever it takes to exceed expectations for food quality, great service, and a terrific family experience – all at a very affordable price. Our sauce made from vine-ripened tomatoes and our hand-stretched dough are both made daily at every CiCi's restaurant using the freshest ingredients. Since opening its first restaurant in Plano, Texas, in 1985, CiCi's has grown to 650 restaurants in 33 states and offers over 18 varieties of pizza.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. USA Today featured CiCi's Pizza in the "Money" section positioning the brand as the value leader within the restaurant industry. In 2009, Restaurants & Institutions "Consumers' Choice in Chains" recognized CiCi's Pizza as a top pizza chain in America, as well as an honor in "Best in Value." Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine's Annual Franchise Top 500 issue, ranked CiCi's Pizza as number one in the Italian restaurant industry category an honor the company also received in 2007. Men's Health recently included CiCi's Pizza in its list of America's Healthiest Restaurants. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts.

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