Boardwalk Fresh Burgers & Fries Coming To Middle East
Burger Chain Signs Multi-Unit Agreement with Future Kid Entertainment Company
February 25, 2010 // Franchising.com // Boardwalk Fresh Burgers & Fries, known for its fresh, made to order hand pattied burgers and fresh cut fries, has signed a multi-unit franchising deal with Future Kid Entertainment Company for 50+ units throughout the Middle East region. Future Kid Entertainment Company is the largest company to operate family entertainment centers in the Middle East including Future Kids family entertainment centers, an Aqua park and Cartoon Network park in Kuwait and Happy Land family entertainment centers in Saudi Arabia.
"I have always thought of Boardwalk Fresh Burgers & Fries as a concept with wide global appeal and international growth has been part of that vision from day one," said David DiFerdinando, Boardwalk's CEO. "We couldn't be happier to partner with Future Kid in Kuwait and the Middle East region. Future Kid currently operates food and beverage locations within their family entertainment centers and parks and will compliment Boardwalk Fresh Burgers & Fries' family friendly atmosphere. We are exited to bring our freshly prepared, high quality burgers and fries to the fine people of Kuwait and the Middle East region with plans to open the first two locations late this spring in Kuwait City and Salmiya, Kuwait."
Boardwalk Fresh Burgers & Fries has had success expanding rapidly in the United States, attracting several industry vets including the former CEO of Caribou Coffee and former COO of Jersey Mike's. With a successful partner in place for the Middle East, Boardwalk Fresh Burgers & Fries will continue to expand its global vision to focus on Europe, Asia and the rest of the Americas.
About Boardwalk Fresh Burgers & Fries
As the sister company of Boardwalk Fries - the only national French Fry brand in the United States - Boardwalk Fresh Burgers & Fries has nearly 30 years of corporate brand recognition. Brothers, Dave and Fran DiFerdinando created the fast casual concept Boardwalk Fresh Burgers & Fries in 2007. Inspired by the boardwalk in Ocean City, Maryland, the concept provides customers with a fresh, made to order burger and fries experience in a family-friendly, beach-themed environment.