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San Diegans Will Savor 'Better Burgers' at Smashburger Beginning March 24, 2010

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'Better Burger' Restaurant Heats up Corner of Prospect St. and Girard Ave. in La Jolla

SAN DIEGO --(BUSINESS WIRE)-- Smashburger, a fast-casual "better burger" restaurant will open its first San Diego location on Wednesday, March 24, 2010. The restaurant will open at 1000 Prospect St. and bring 100-percent Certified Angus Beef, an array of sides and delicious shakes to local residents. This is the first of seven San Diego Smashburger locations.

San Diego Smashburgers will feature a customized local menu created with regional flavors and tastes in mind. The San Diego menu includes:

• The signature San Diego Smashburger featuring fresh avocado, fresh cilantro and onions, pepper jack cheese, lettuce, tomato, sour cream and chipotle mayo on a torta roll, served with a wedge of lime.
• The Pacific Coast Wedge salad featuring a large wedge of crisp lettuce, topped with grilled chicken, fresh cilantro and onions, fresh diced tomatoes and grated cheddar cheese, with spicy chipotle dressing, served with a wedge of lime.
• Regional microbrews from San Diego-based breweries.
• Wine from California-based wineries.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent Certified Angus Beef—fresh, not frozen, smashed on a flat grill to sear in the juicy flavor. To further the "better burger" experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites, rosemary and garlic–seasoned Smashfries and sweet potato Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.

"Smashburger is what San Diego burger lovers have been waiting for," says Smashburger Founder Tom Ryan. "We are excited to bring the La Jolla community our 'better burgers'."

"We look forward to becoming San Diego's favorite burger place," says San Diego Smashburger co-owner David Whisenhunt. "Our combination of great food, excellent service and convenient location will win rave reviews from San Diegans."

About Smashburger

Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation's Restaurant News.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting.

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