Better Homes and Gardens Real Estate Expands Reach to South Florida with Addition of Florida 1st

New Franchisee Will Add More Than 300 Agents to Growing National Network

March 02, 2010 // Franchising.com // ]PARSIPPANY, N.J., and FT. LAUDERDALE, Fla. -- Better Homes and Gardens Real Estate LLC today announced the addition of Florida 1st, a leading Ft. Lauderdale-based real estate brokerage, to its growing national franchise network. Florida 1st will now operate as Better Homes and Gardens Real Estate Florida 1st. With this new affiliation, the Better Homes and Gardens Real Estate network now has more than 100 offices and 4,400 sales associates in 13 states.

"Florida 1st is a brokerage that is wholly focused on the consumer, working to understand home buyers' and sellers' needs and then delivering on them," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. "It is no wonder the company is known for having customers for life. This philosophy fits perfectly with our brand and is aligned with our iconic main street values. We look forward to supporting the Florida 1st team as it continues to grow in South Florida, and we are pleased to provide Gene Whiddon and his team with the superior tools they need to accomplish this mission."

Better Homes and Gardens Real Estate Florida 1st was founded by Gene Whiddon in 1995 and has since grown to more than 300 full-time, seasoned and committed sales associates in six office locations serving the Broward, Dade and Palm Beach areas. Whiddon, a 25-year real estate veteran, will continue to serve as the company's CEO.

"Partnering with Better Homes and Gardens Real Estate provides us an extraordinary opportunity to work with a brand that truly understands our values and our consumer," said Whiddon. "With this new affiliation, we are looking forward to building our presence across key markets to grow our business and attract new talent, and also to provide additional content and tools for our consumer. As we enter this next generation of real estate, we are uniquely poised to understand and communicate with today's Web-savvy home buyers and sellers."

In the coming years, Better Homes and Gardens Real Estate Florida 1st will turn more attention to millennial buyers, or Echo Boomers, who have an increasing presence in the South Florida region as well as broadening the company's reach overall through lifestyle marketing, increased advertising, and improved digital consumer tools.

With the addition of Florida 1st to the Better Homes and Gardens Real Estate network, all MLS property listings in its market areas will now be accessible through www.bhgrealestate.com, which offers homebuyers and sellers comprehensive content and resources. Better Homes and Gardens Real Estate Florida 1st (www.BHGfirst.com) sales associates will now have access to a wealth of resources, tools and information on the Better Homes and Gardens Real Estate Extranet.

"The Better Homes and Gardens Real Estate brand is looking to the future of real estate in a way that no other franchise can claim," added Whiddon. "We are proud to be joining this exceptionally thoughtful and experienced team."

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is an international real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes more than 100 offices and more than 4,400 sales associates serving home buyers and sellers in California, Florida, Georgia, Illinois, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Tennessee, Vermont and Washington.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.

Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

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