Jamba Juice Blends up the Heat With Debut of an Innovative Hot Beverages Line

Jamba Juice Blends up the Heat With Debut of an Innovative Hot Beverages Line

Vibrant, Naturally Good and Blended to Perfection-Company Offers a New Spin on Tea in Four Frothy Flavors

EMERYVILLE, Calif. // PRNewswire-FirstCall // -- (Nasdaq: JMBA) Jamba Juice turned up the temperature today with the introduction of its Jamba Juice Hot Blends™ beverages – an innovative line of organic hot blended beverages - uniquely prepared and presented with delicious and bold flavors. Made with the highest quality ingredients and blended hot with the customer's choice of organic nonfat, 2% or soymilk, the Hot Blends™ beverages come in four frothy flavors: Original Spiced Chai™ Tea, Perfectly Chocolate Chai™ Tea, Heavenly Green™ Tea, and Classic Hot Chocolate. For those who prefer their tea steeped, Jamba Juice will also offer a profile of six Mighty Leaf® organic whole leaf teas-allowing customers to enjoy uncomplicated, natural teas that pair perfectly with Jamba Juice oatmeal and newly introduced baked goods including the Tart Cherry and Orange Dark Chocolate Chip Scones.

"Launching the new Hot Blends beverage line is definitely a breakthrough for us," said James D. White, president and CEO, Jamba Juice Company. "We are confident that our customers will find that our new offerings provide the delicious taste and health benefits that people expect from teas, but in a way that is unique to Jamba. Building on the spin of the blender and taking it from cold smoothies to hot beverages is something that hasn't been done before, and we are excited to offer customers innovative hot drink options for the first time."

Made with naturally occurring antioxidants, Hot Blends chai tea lattes are a good source of protein and an excellent source of calcium when you select 2% or nonfat organic milk. They are the perfect way to start your day, warm up during lunch or relax after dinner. Original Spiced Chai™ Tea is made with flavorful chai spices, smooth, organic black tea, milk and all natural cane sugar for a touch of sweetness. Perfectly Chocolate Chai™ Tea is also an organic chai tea latte but with an added dose of rich, chocolaty goodness. Made with organic cocoa, the Perfectly Chocolate Chai™ Tea is a tasty, better for you way to satisfy that sweet tooth.

In addition to the chai tea lattes, Jamba will also offer Heavenly Green™ Tea-an organic green tea latte made with premium, shade-grown, stone ground, matcha green tea from Japan, organic, all-natural cane sugar and organic vanilla. And for the real chocolate lovers, a Classic Hot Chocolate is also available-a timeless, better-for-you treat that is made with 100% organic ingredients including organic cocoa, natural cane sugar, organic vanilla and blended with choice of milk. Jamba Juice will also offer a "Kids Hot Chocolate"-made with the same high quality flavors and ingredients of the Classic, but served at a lower temperature.

"The tea category is one of the fastest growing beverage segments-fueled by both healthy eating and the need for convenience," said Susan Shields, Chief Marketing Officer, Jamba Juice Company. "We wanted to ensure that we were going to stand out in this category, offering a product that is unique to Jamba Juice both in presentation as well as taste and quality. In response, we came up with a line that has both a wide variety of flavor profiles while still maintaining our zero grams trans fat, no artificial ingredients, no artificial flavors and no high fructose corn syrup standards."

For those that like their tea served traditionally, Jamba Juice is offering a selection of organic, artisan blended whole leaf teas from Mighty Leaf®, available in hand crafted, biodegradable pouches "too big for ordinary tea bags." The assortment of six teas offers a variety of high quality blends of fruit, herbs, spices and blossoms for different tastes and occasions. Made with all organic, 100% real, all natural ingredients, the Mighty Leaf Teas contain naturally occurring antioxidants. Pairing perfectly with Jamba Juice's 'steel cut, slow cooked oatmeal or baked goods, the teas will be available in Organic Breakfast (black), Organic Earl Grey (black), Organic Green Dragon (green), Organic Spring Jasmine (green), Organic African Nectar (herbal) and Organic Detox Infusion (herbal).

To complement the new hot beverages platform, Jamba Juice is also unveiling a new addition to the baked goods category—scones. The new Tart Cherry and Orange Dark Chocolate Chip Scones are all natural and keep with the high standards of product quality for all Jamba Juice products. Baked just right so that it is soft on the inside and golden-brown around the edges, Jamba's new scones are a tasty pairing with any Jamba Juice beverage.

To celebrate the launch of the new Hot Blends beverages, Jamba Juice will host a series of Hot Tea Spin Tours across the United States-a public attraction where the community will have the opportunity to test out a specialty "Blender Bike" that will blend the new Original Spiced Chai Tea while they pedal in place. In addition to the Blender Bikes, Jamba Juice will also be sampling the Hot Blends beverages on the following dates/locations from 11:00 am – 3:00 pm:

  • San Francisco: Justin Herman Plaza, Embacadero—3/9
  • Sacramento: Downtown Plaza, K Street—3/11
  • Los Angeles: 3rd Street Promenade—3/16
  • San Diego: Horton Plaza—3/19
  • Chicago: John Hancock Center—3/24
  • New York: Times Square—3/31

Jamba Juice's new hot beverages platform will be available at 342 Jamba Juice stores including the markets of California, New York, Seattle, Minnesota, Florida, Chicago, Portland, Texas and Hawaii.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company- owned and operated stores and 254 franchise stores.

About Mighty Leaf

Based in San Rafael, CA, Mighty Leaf manufactures a broad range of artisan specialty tea blends from the finest ingredients from around the world and distributes its brand primarily through specialty retailers, high-end restaurants and premier hotels and resorts across North America. Its proprietary handcrafted manufacturing process and its distinctive packaging combine to make it a key premium brand with a strong affinity among loyal consumers. The company's superior customer services and comprehensive customer support programs make Mighty Leaf a one-stop solution for retailers, food services distributors and hospitality providers. Currently, Might Leaf offers a diverse tea portfolio of 34 artisan tea blends in Tea Pouches, 180 loose tea blends and three iced tea blends.

Forward Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts and projects as well as the current believes and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this release.

SOURCE Jamba Juice



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