Jamba Juice Debuts Jamba Catering, Goodness on the Go(SM) Catering Program

Enhanced Catering Service Offers Full Menu Delivery of Jamba Juice's Great Tasting Food and Beverages to Businesses, Schools, Community Organizations and Events

EMERYVILLE, Calif. // PRNewswire-FirstCall // -- Jamba Juice (Nasdaq: JMBA) announced today the debut of its Jamba Catering, Goodness on the Go(SM) catering program, offering full service delivery of its great tasting, high quality food and beverage options to businesses, community organizations, events and schools. The Jamba Catering, Goodness on the Go service offers a full menu of items, including Jamba popular smoothies, Grab-n-Go food, Fruit Tea Infusions™ and slow cooked steel cut oatmeal, bringing more flexibility and broader menu selection to customers. The program will launch initially in over 500 Jamba Juice locations offering taste and nutrition-conscious organizations a convenient way to cater Jamba Juice's delicious and better-for-you food and beverage options.

Offering better-for-you, high quality menu options combined with the convenience of pre-ordering and delivery, Jamba Juice makes it easy for customers to enjoy its delicious smoothies, food and beverage options outside of Jamba Juice® stores. Jamba Juice's new Grab-n-Go food, a portfolio of ready-made wraps, sandwiches and salads that contain 0g of trans fat, no artificial flavors, no high fructose corn syrup and no artificial preservatives, are a great solution for customers looking for tasty, healthier mealtime offerings without sacrificing taste. And, as an alternative to its popular smoothies, Jamba's Fruit Tea Infusions, made with natural fruit juices, a whole serving of fruit and only 160 calories per 16 oz. serving, make the perfect pairing to Jamba Juice food offerings. Ordering is as easy as picking up the phone and calling 1-866-Jamba-go (526-2246). As an added bonus, every customer will receive 10% off their first Jamba Catering, Goodness on the Go catering order placed by March 31st.

"Jamba Juice has a terrific menu of high-quality, better-for-you food and beverage offerings in-store that we want our community partners - schools, businesses, community and event organizers - to know is also available for delivery outside of our stores," said Susan Shields, Chief Marketing Officer, Jamba Juice Company. "Whether it's fuel for that morning meeting, an after-game snack for the winning soccer team or lunch for your community organization, you can simply call 1-866-Jamba-go place your order and team members will show up with trays of your favorite smoothies, hot oatmeal, Fruit Tea Infusions, wraps, sandwiches, salads or snacks."

In addition to its Jamba Catering, Goodness on the Go catering service, Jamba Juice continues to expand its menu offerings outside of stores with Jamba Juice Services, a delivery platform that includes three additional programs -- the Jamba Juice School Lunch program, the Jamba Juice Fundraising program for schools and non-profit organizations, and Jamba Juice Selling Stations for events.

The School Lunch program, which allows school cafeterias to purchase and sell the Jamba Juice All Fruit smoothie line at fixed prices, offers kids a great tasting, better-for-you beverage alternative. A longtime supporter of organizations that support an active, healthy lifestyle, Jamba's Fundraising service offers a percentage of sales giveback opportunities at local schools and community events. Jamba Juice also participates at select community events throughout the year such as local fairs, walk-athons, and fun runs.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba Juice


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