Beef 'O' Brady's Bowl St. Petersburg Debuts New Logo

March 09, 2010 // Franchising.com // ST. PETERSBURG, Fla. – The Beef 'O' Brady's Bowl St. Petersburg and ESPN Regional Television introduced a bright new logo today, incorporating a recently updated Beef 'O' Brady's logo in the bowl game's new look. Beef 'O' Brady's was named the St. Petersburg Bowl presenting sponsor in December 2009, and the Tampa-based restaurant chain assumes the title sponsorship in 2010.

"Our partnership with Beef 'O' Brady's has been a thrill from day one," said Brett Dulaney, executive director of the St. Petersburg Bowl. "This bold new logo adds to the excitement surrounding our bowl game. With Beef 'O' Brady's on our team, the best days are still ahead of us."

The new logo was designed by Michele Blanco at OAI Corp, the premier large format printer in Tampa.

"For the past 25 years, Beef 'O' Brady's has been a favorite community spot to watch sporting events," said Nick Vojnovic, President of Beef 'O' Brady's. "Becoming the title sponsor of the St. Petersburg Bowl solidifies our commitment to both community and sports. We are confident that this national partnership will impact our locations throughout the country by giving prominence to the brand."

The Beef 'O' Brady's Bowl St. Petersburg is played at Tropicana Field and matches a team from the BIG EAST Conference against a team from Conference USA. For more information on the Beef 'O' Brady's St. Petersburg Bowl, visit the official Web site at www.stpetersburgbowl.com or the Facebook page at www.facebook.com/stpetebowl.

About Beef `O' Brady's

Beef 'O' Brady's is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. Beef 'O' Brady's has more than 263 open restaurants throughout the Southeast and the Midwest.

ESPN Regional Television/Event Ownership

The nation's largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. – SEC, BIG EAST, Big 12, Mid-American, WAC).

ESPN Regional Television markets and/or owns several sporting events, including collegiate football events: the Beef 'O' Brady's Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Fort Worth, Texas);

MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Papajohns.com Bowl (Birmingham, Ala.); Sheraton Hawai'i Bowl (Honolulu); Texas Bowl (Houston); the MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); and The Home Depot ESPNU College Football Awards; collegiate basketball events: the 76 Classic (Anaheim, Calif.); Cancun Governor's Cup; Charleston Classic (S.C.); DIRECTV SEC/BIG EAST Invitational; Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); O'Reilly Auto Parts Puerto Rico Tip-Off (San Juan); SONIC All-College Basketball Classic (Oklahoma City) and BracketBusters; as well as the new ESPNU Warrior Classic (Lacrosse, April 2010); ESPN National Golf Challenge presented by Callaway. For more information, visit ESPNPlus.com.

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