Carvel Introduces New Flavor Shotz Just in time for St. Patrick's Day

March 15, 2010 // // ATLANTA, Ga. – This St. Patrick's Day, avoid the pinch with a shot of green at Carvel! On March 17th, top your favorite ice cream with one of our new Flavor Shotz flavors, including pistachio and mint, absolutely free.

Our St. Patrick's Day celebration kicks off a new era of taste fulfillment at America's oldest ice cream franchise. No longer are guests limited to the already substantial variety of delicious soft serve and hand-dipped flavors made fresh in our shoppes. New Carvel Flavor Shotz allow dessert lovers to "Call Their Own Shotz" by choosing 1 (or more) of 12 delicious "shotz" of flavor to top or blend into a fresh made ice cream treat. Added to the ice cream, shake or Carvelanche® of guests' choice, the resulting flavor possibilities are endless!

"Today's consumer wants variety, and that's exactly what our new Flavor Shotz provide," says Vice President of Marketing Lori Peterson. "We already pride ourselves on making the freshest, best tasting ice cream available. Flavor Shotz simply take our offerings to the next level by giving guests the power to create whatever taste and flavor combinations they choose. We hope our guests enjoy 'going green' with us this St. Patrick's Day!"

New Carvel Flavor Shotz flavors include Acai Berry, Banana, Black Raspberry, Blueberry, Bubble Gum, Cotton Candy, Mango, Mint, Orange, Peach, Pistachio and Pomegranate.



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