Due to Overwhelming Response, CiCi's Pizza Extends $3.99 Buffet Promotion in Celebration of 25th Anniversary

COPPELL, Texas // PRNewswire // -- CiCi's Pizza is extending the 25th Anniversary 3.99 buffet pricing from March 17 – 28, 2010. This limited time 25th Anniversary price proved to be a very successful way to thank CiCi's loyal guests while providing an unbeatable deal for those unfamiliar to the hot and fresh endless buffet.

"We are more than pleased that our guests were 'WOW'ed by this endless value offer," said Michael Shumsky, CEO of CiCi's Pizza. "Our reputation is built on our endless flavor, endless variety and endless value and we look forward to continuing to celebrate our 25th Anniversary with our guests and providing them with a terrific CiCi's experience."

"What I like most about CiCi's is that it's cost efficient for a family of four," said a mother of two who lives in Frisco, Texas. "It's fun and everyone gets what they want."

CiCi's Pizza first opened as an independent restaurant in 1985 in Plano, Texas. From the very first location to their now 650 restaurants in 33 states, CiCi's has built a reputation for offering guests a value-driven price point for the 24-footlong endless buffet of salad, pasta, pizza and desserts.

CiCi's Pizza features 18 different kinds of pizza on the buffet including signature pies such as the Macaroni and Cheese, Thin Crust Italiano and the Mexican Ole. Men's Health "Eat this, Not That" recently gave CiCi's top marks for their salad bar and healthier pies, including the Zesty Vegetable, Alfredo and the Mexican-inspired Ole.

"We're so proud of how our system was able to deliver on the CiCi's experience," said Kyle Smith, Vice President of Brand Excellence, CiCi's Pizza. "Everyone on our team, at every level, really worked hard to provide a hot, fresh buffet and excellent level of guest service. And they are looking forward to introducing additional guests to the brand during our anniversary celebration extension!"

About CiCi's Pizza

Celebrating our 25th Anniversary in 2010, CiCi's Pizza is a family-oriented restaurant that consistently delivers endless flavor, endless variety and endless value with their hot and fresh buffet of pizza, pasta, salad and dessert. The CiCi's team prides itself with doing whatever it takes to exceed expectations for food quality, great service, and a terrific family experience – all at a very affordable price. Our sauce made from vine-ripened tomatoes and our hand-stretched dough are both made daily at every CiCi's restaurant using the freshest ingredients. Since opening its first restaurant in Plano, Texas, in 1985, CiCi's has grown to 650 restaurants in 33 states and offers over 18 varieties of pizza.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. USA Today featured CiCi's Pizza in the "Money" section, positioning the brand as the value leader within the restaurant industry. In 2009, Restaurants & Institutions "Consumers' Choice in Chains" recognized CiCi's Pizza as a top pizza chain in America, as well as an honor in "Best in Value." Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine's Annual Franchise Top 500 issue, ranked CiCi's Pizza as number one in the Italian restaurant industry category, an honor the company also received in 2007. Men's Health recently included CiCi's Pizza in its list of America's Healthiest Restaurants. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts.

SOURCE CiCi's Pizza

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