March 18, 2010 // Franchising.com // Atlanta, GA – When independent photographer Tod Cohen of Charlottesville, VA decided to convert his business to a TSS Photography franchise, he didn't expect to triple his revenues in less than six years. The photography services he provides youth sports leagues and schools through TSS now account for nearly 70 percent of his business, and growing.
Cohen's success story is one that TSS Photography looks to replicate consistently in 2010 as the company attracts independent photographers looking for ways to supplement their existing services and capture a larger share of the highly fragmented photo industry.
"Today's digital age and limited access to capital have created an ultra-competitive environment in the photography sector," said Joe Lindenmayer, President of TSS Photography. "As a result, we're attracting a growing number of independent business owners, like Tod Cohen, who are looking to benefit from the buying power and national recognition of the TSS brand. Because we've been in business for nearly 30 years, we know what it takes to keep our owners a step ahead of the competition, and we give them the tools to not just survive but thrive in any type of market."
With more than 230 locations nationwide, TSS Photography offers a wide variety of photography services for schools, youth sports, corporations, church groups and other community organizations. TSS photographs more than 1.5 million students and athletes each year and continues to lead the photography market with innovative customer offerings, including life-size wall images called 'WallPix,' photo memo boards and photo mug mates, all exclusive to TSS. Boasting a 36,000 square foot state-of-the art, fully digital photo lab in Atlanta, TSS also offers hundreds of novelty products that feature children's photos electronically formatted onto woven blankets, puzzles, mugs, trading cards, key chains and mocked-up magazine covers.
"By joining the TSS franchise system, I am now able to offer my clients a larger variety of quality photo products and programs that I simply couldn't support on my own," said Cohen. "I also have peace of mind knowing that TSS headquarters continuously monitors trends in the industry and is able to develop the innovative products and programs to keep my business on the cutting edge of the photo industry."
TSS Photography also increases its market share through alliances with national organizations and sports leagues such as the Babe Ruth League, Inc., National Recreation and Parks Association, and USA Football. In addition, TSS Photography has a history of deep-rooted philanthropy within the corporate culture, giving back to the community as a vital partner with the Make-A-Wish Foundation.
To further support its franchisees, TSS Photography's leadership team provides training for each location in all areas of business, from sales, marketing, IT, and financial and business development. Most recently, TSS Photography introduced its Rolling Rewards program – until December 31, 2010, any new franchisee that signs on with TSS will receive a 50 percent credit for the cost of all their goods.
Since its founding in 1983, TSS Photography's culture has centered around grass-roots philanthropic outreach. The home-based franchise has grown to more than 230 units throughout the country and earned the 2010 Franchisee Satisfaction Award for achieving the highest level of overall satisfaction among their franchise operators. TSS Photography offers franchise opportunities for a variety of protected territories and a 10 percent discount on all territory plans for veterans.