March 24, 2010 // Franchising.com // PARSIPPANY, N.J. — Demonstrating its resurgent strength in major center-city markets, Wyndham Hotels and Resorts today announced that the 1,011-room Parc 55 Hotel San Francisco, located near Union Square in the heart of San Francisco's shopping, dinner and theater districts, will be branded as a Wyndham® hotel in late April.
The announcement closely follows the recent completion of a $30 million, top-to-bottom redesign of the hotel that includes upgrades to all guest rooms and suites including 37-inch plasma TVs, the Club Lounge and the Fitness Center as well as a reconfiguration of the lobby and front desk and expansion of the hotel's award-winning meeting and event facilities to 30,000 square feet.
"Parc 55 will be an outstanding addition to the Wyndham family," said Jeff Wagoner, president of Wyndham Hotels and Resorts. "We are excited to be associated with Highgate Holdings and its high caliber of leadership. This affiliation is proof positive that Wyndham Hotels and Resorts is a powerful contender among the major upscale lodging brands for large, center-city properties in key markets like San Francisco."
The AAA-Four Diamond hotel, soon to be renamed Parc 55 Wyndham San Francisco-Union Square, is owned and operated by Highgate Holdings, a privately held investment firm headquartered in Dallas, in partnership with affiliates of Rockpoint Group, L.L.C., a global real estate investment management firm with offices in the United States, Europe and Japan.
Highgate Holdings selected the Wyndham brand to differentiate the hotel from the competition, gain access to its global distribution networks, Wyndham Rewards® frequent traveler program and Wyndham ByRequest® guest recognition program, according to Rob Gauthier, Parc 55 managing director and vice president.
"Wyndham's brand values align closely with Parc 55's commitment to providing the high-touch service our guests have come to expect," said Gauthier. "We stand out in the San Francisco market because of our 'do whatever it takes' approach to ensuring an extraordinary experience for our customers."
Redesigned by the Gensler design firm, Parc 55 has been recognized nationally for its energy management strategies and is one of the few hotels in San Francisco to earn Energy Star designations from both the U.S. Environmental Protection Agency and from the U.S. Department of Energy.
Parc 55 offers an entire floor of allergen-friendly guest rooms utilizing a comprehensive purification system by New York-based Pure Solutions NA designed to remove 98 percent of allergens. For more information on the Wyndham brand's Wyndham ClearAir(sm) allergen-friendly room initiative, visit www.wyndham.com/ClearAir.
Under the direction of Executive Chef Brian Healy, cityhouse, the hotel's stylish restaurant overlooking Market Street, features a selection of dishes including steaks, chops and seafood. The cityhouse restaurant seats up to 174 and accommodates groups.
The Club Lounge on the 31st floor offers a breakfast buffet, afternoon tea, light bites and cocktails all day, complemented by views of San Francisco's skyline. The Fitness Center, accessible 24-hours daily, provides guests with a variety of cardio equipment, weight machines and free weights as well as a massage room.
Located at 55 Cyril Magnin St., Parc 55 is a short stroll from San Francisco's Union Square, the iconic address of Macy's, Saks Fifth Avenue, Neiman Marcus and dozens of boutiques. Parc 55 is also across the street from Westfield San Francisco Centre, home of the second-largest Bloomingdale's in the country, and just a block from the city's theater district.
Parc 55 Wyndham guests soon will be able to take advantage of the Wyndham brand's guest recognition program, Wyndham ByRequest, which offers complimentary benefits including free high-speed Internet access, choice of welcome snack and beverage, preferred pillow type, express check-in, guaranteed late check-out, local and long-distance calls, best available room upon arrival, photocopies, faxes and online receipts.
Members also earn Wyndham Rewards points, which can be redeemed for free hotel stays, airline tickets, name-brand merchandise and dining and shopping gift cards, among other options. In lieu of points, members may elect to earn airline or rail miles with a variety of carriers.
Wyndham Hotels and Resorts, LLC and its affiliates, subsidiaries of Wyndham Worldwide Corporation (NYSE: WYN), offer upscale hotel and resort accommodations throughout the United States, Europe, Canada, Mexico, China and the Caribbean. All Wyndham hotels are either franchised or managed by the company or managed through a joint-venture partner.
Highgate Holdings is a privately held investment firm headquartered in Dallas, Texas, with offices in New York City and Vancouver, British Columbia, Canada.
Rockpoint Group, L.L.C. is a global real estate investment management firm with offices located in the United States, Europe and Japan. Rockpoint targets a broad range of real estate-related investments across all asset classes and geographic regions with particular focus on value creation and distressed/restructuring opportunities. The firm invests primarily on behalf of public and private pension funds, endowments and financial institutions. Since 2003, Rockpoint has sponsored four opportunistic funds and one lower-risk, lower-return structured finance fund that represent approximately $18 billion of assets under management.