March 31, 2010 // Franchising.com // PARSIPPANY, N.J. -- Sotheby's International Realty Affiliates LLC today announced that Debbie Elliott & Associates in Knoxville, Tenn., is the newest member of its luxury real estate network.
The firm, owned by Debbie Elliott-Sexton, now will do business as Alliance Sotheby's International Realty. The firm will serve the greater Knoxville metropolitan community.
"Debbie Elliott-Sexton has built a client-focused company that is committed to producing results," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "We welcome Alliance Sotheby's International Realty to our network and are proud to have them represent us in this key luxury market."
"From the natural beauty of our lakes and the Great Smoky Mountains National Park, to some of the nation's best college athletics and state-of-the-art medical facilities, Knoxville has been recognized by many as a prime place to locate and grow a business," said Elliott-Sexton. "Real estate is not just our job, it's our passion. Our success has been founded on building lasting relationships with our clients."
The Sotheby's International Realty® network currently has more than 10,600 sales associates located in approximately 500 offices in 38 countries and territories worldwide. Alliance Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.