LOS ANGELES // PRNewswire // -- In honor of April Fools' Day, actor Liam Hemsworth and Miss Maggie Moo, ice cream celebutante for MaggieMoo's Ice Cream and Treatery, surprised the Variety Boys & Girls Club of Los Angeles with a private ice cream pizza screening party of Liam's new movie, "The Last Song," at ArcLight Cinemas in Hollywood.
To celebrate the event, MaggieMoo's donated its new one-of-a-kind MaggieMia's™ Ice Cream Pizzas for the occasion, and the kids had the surprise of their lives when Liam and Miss Maggie Moo delivered the pizzas to the theater.
MaggieMoo's is a super-premium ice cream purveyor and its one-of-a-kind ice cream pizzas are now available at locations nationwide.
"We were thrilled to have the opportunity to surprise the kids of Variety Boys & Girls Club with a MaggieMia's™ Ice Cream Pizza party at the screening," said Jenn Johnston, senior vice president brand marketing for NexCen Franchise Management. "And, it was an even bigger treat that Liam Hemsworth and Miss Maggie Moo delivered the ice cream pizzas in person."
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
Variety Boys & Girls Club has a 50-year tradition of providing worthwhile and meaningful activities and programs to children and youth. Variety is an international organization of individuals in the entertainment business who are dedicated to helping underprivileged children.
SOURCE MaggieMoo's Ice Cream & Treatery