Dunkin' Donuts Franchise Introduces New Bagel Twists
A new twist on an old favorite makes it easier than ever to enjoy bagels Dunkin' Donuts' Spring menu also includes Mocha Iced Coffee and Spring-themed donuts
April 06, 2010 // Franchising.com // CANTON, MA -- Dunkin' Donuts, America's all-day, every day stop for coffee and baked goods, has baked up a new way for bagel lovers to take a bite of their favorite snack. Dunkin' Donuts today introduced new Bagel Twists, an innovative new "twist" on the beloved bakery item that makes it easier than ever to enjoy a bagel, any time of the day whether you're on-the-go at work or play.
The new Bagel Twists feature Dunkin' Donuts' famous bagels, twisted into a more portable, easy-to-eat shape, perfect for busy people on-the-go seeking a delicious snack to keep them running throughout their day. Bagel Twists are available in a variety of flavors including Cheddar Cheese, Cinnamon Raisin, Sour Cream and Onion, Pretzel Salt, Blueberry and French Toast. Bagel Twists are a new addition to Dunkin' Donuts' spring menu. Flavors vary by market and are available at the suggested retail price of $1.39 at participating Dunkin' Donuts restaurants.
According to John Costello, Chief Global Customer and Marketing Officer at Dunkin' Brands, the new Bagel Twist is a highlight of Dunkin' Donuts' 60th Birthday celebration. "As we commemorate 60 years, we honor our unique heritage, commitment to menu innovation and our promise to keep Americans running any time of day. The new Bagel Twist is an exciting example of what makes our brand special, as we have taken our famous traditional bagel and created a new and innovative way to enjoy it that fits perfectly with our guests' on-the-go lifestyles," he said.
For a perfect refreshing complement to the new Bagel Twist, Dunkin' Donuts is also offering Mocha Iced Coffee, featuring the brand's famous, freshly-brewed iced coffee with rich mocha flavoring. Dunkin' Donuts has been at the forefront in developing an innovative process for brewing iced coffee, which has set the standard for the industry. The unique process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold. The result is a smooth, rich taste sensation – iced coffee that is never bitter or watered down.
Finally, Dunkin' Donuts' special offerings for Spring includes a line-up of colorful spring-themed donuts such as the new "Spring Showers" donut, featuring a yeast ring topped with chocolate icing and covered with rainbow nonpareils, and Spring Munchkins® donut hole treats, featuring old fashioned cake Munchkins dipped in rainbow nonpareils.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 30 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.